Julianna Pillot

About

With a wealth of digital marketing expertise, I help businesses thrive online. Collaborating with businesses across diverse industries and markets, I deliver comprehensive full-funnel solutions that enhance brand expression, drive conversions, and foster lasting customer retention. My core competencies include managing paid and owned media channels, segmenting and engaging customers, and creating compelling content and campaigns. I bring effective and creative communication skills tailored to diverse audiences. Thank you for considering my profile. I am eager to bring my expertise in digital marketing and my commitment to driving success to your team.

Experience

• Associate Director Of Customer Success · Wunderkind03-01-2022 – 12-01-2023

  • Achieved 90% client retention rate, facilitated upsells exceeding $415k, and earned high Net Promoter Scores by strategically optimizing my portfolio. • Showcased proficiency ni strategic planning and precise execution, contributing significantly to the testing and optimization of the world's largest fast-fashion portfolios, alongside outdoor and winter sports brands. • Conducted meticulous data collection and interpretation, spearheading the creation of nuanced reports that provided thorough and insightful analysis of the value proposition. • Harmonized client preferences with industry standards and best practices, steering towards goal- oriented success. • Cultivated meaningful relationships with pivotal client stakeholders, including board members, executive leadership, and external partners, leveraging proactive communication strategies for effective engagement. • Co-led Somoskind, Wunderkind's Latinx Employee Resource Group, pioneering a dedicated space for Latinos and allies. Orchestrated impactful events and workshops to celebrate heritage, foster community, and enhance overall company culture.

• Sr. Digital Marketing Manager All Brands · Chico's FAS, Inc.03-01-2021 – 03-01-2022

  • Demonstrated adept budget management skills and strategic allocation expertise, optimizing productivity across diverse channels and customer segments for a $20 million media budget. • Translated complex data into actionable insights by generating and delivering performance metrics and analytical reports, effectively summarizing campaign successes for executive leadership and cross-functional partners. • Strategically crafted customer approaches, consistently surpassing key performance indicators and seizing emerging opportunities. • Spearheaded the design and execution of strategic campaigns, creating dynamic digital content for product launches and promotions. • Fostered and maintained collaborative relationships with agency partners, showcasing exceptional collaboration and relationship management skills.

• Email Marketing Manager - Soma Intimates · Chico's FAS, Inc.11-01-2020 – 09-01-2021

  • Drove a remarkable 30% increase in both traffic and revenue through strategic content enhancements, adeptly identifying growth opportunities, conducting A/B tests, and harnessing data-driven insights. • Led cross-channel and cross-category initiatives, effectively aligning efforts to achieve overarching business objectives. • Implemented rigorous measurement and reporting protocols to evaluate campaign performance, extract actionable insights, and thereby capitalize on opportunities.

• Social Media Marketing Manager WHBM · Chico's FAS, Inc.02-01-2018 – 11-01-2020

  • Directed strategic social media and digital marketing initiatives to drive brand awareness, customer retention, and revenue growth, resulting in a remarkable 104% increase in follower base. • Leveraged social intelligence and thought leadership to drive impactful organizational changes. • Executed cost-efficient influencer campaigns, generating over 280k impressions. • Spearheaded company-wide efforts to enhance content marketing strategies. • Expertly managed multi-million-dollar budgets for maximum efficiency. • Established precise omnichannel objectives across branding and digital platforms, utilizing online, mobile, and third-party marketing tools. • Recruited, trained, and mentored marketing associates proficient ni Google Suite and social media analytics. • Collaborated effectively with cross-functional teams to achieve strategic goals and overcome brand-related challenges.

• Social Media & Community Engagement Specialist · Ashley Stewart05-01-2015 – 01-01-2018

  • Strategically managed social media channels, cultivating a combined following surpassing 1M and fostering significant engagement. • Orchestrated record-breaking sweepstakes entries exceeding 70k through meticulous planning and execution. • Played a pivotal role in shaping one of the leading plus-size brands by crafting innovative, visually compelling campaigns aligned with strategic KPls, resulting ni heightened conversion rates, enhanced brand visibility, and expansion into new media platforms. • Developed comprehensive media plans that consistently surpassed expectations, meeting brand and partner satisfaction ni fast-paced, deadline-driven environments. • Liaised between customers, artists, influencers, and internal stakeholders, ensuring seamless communication and collaboration. • Generated compelling original content for digital platforms, fostering meaningful connections and encouraging community engagement. • Designed scalable solutions directly impacting user growth and retention strategies.

Education

• Full Sail UniversityMaster of Arts - MA, Public Relations
• Universidad del Sagrado CorazónBA, Production and Marketing of Events

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