Melanie Loria

About

With 10 years of experience in marketing, I am passionate about creating and executing innovative strategies that drive growth, engagement, and loyalty. I have a passion for brand story telling. My core competencies include content marketing, client-focused service, and communication.

Experience

• Marketing + Business Development Manager · McCullough05-01-2022

  Crafting engaging monthly email marketing newsletters, showcasing our latest projects and services to drive engagement and generate leads. Managing our Customer Relationship Management (CRM) system to streamline client interactions, track win rates, and analyze markets. Representing our firm at conferences and industry events, leveraging these platforms to build relationships, generate leads, and promote our brand effectively. Overseeing website management and maintenance, ensuring it remains updated with relevant content and information to attract and engage our target audience. Strategically editing and enhancing content and project portfolios for proposals to both current and prospective clients, utilizing graphic design and strategic thinking to effectively communicate our strengths and win work for our team. Leading a team of business developers by organizing monthly meetings, tracking Key Performance Indicators (KPIs), and providing guidance to drive team performance.

• Marketing Manager · NewSchool of Architecture & Design04-01-2021 – 05-01-2022

  Oversaw all departments to ensure consistency and quality in brand content, maintaining brand integrity across various channels and initiatives. Delivered weekly lead generation reporting, providing insights and analysis to inform strategic decision-making and optimize marketing efforts. Collaborated closely with the admissions team to market to potential students, effectively telling the story of the school. Managed the rebuild of the website, oversaw paid media campaigns, and drove SEO initiatives to enhance online visibility and attract prospective students and stakeholders. Led and trained a team of junior marketing professionals, fostering their professional growth and ensuring alignment with organizational goals. Elevated the NewSchool of Architecture and Design's marketing efforts, driving brand awareness, and facilitating lead generation.

• Marketing Specialist · Gensler12-01-2019 – 04-01-2020

  Collaborated with principal architects and senior design staff to design, write, and produce all proposals, presentations, and other marketing collateral, resulting in a consistent and polished brand image. Led the development of marketing deliverables, trends, and market research, facilitating informed decision-making and strategic planning processes. Conceptualized and executed innovative marketing campaigns to enhance brand visibility and engagement.

• Senior Marketing Coordinator · J. Calnan & Associates, Inc.10-01-2017 – 12-01-2019

  Prepared comprehensive proposals, marketing materials, and presentations, ensuring accuracy and timeliness while maintaining an up-to-date database to facilitate efficient access to information. Managed all social media channels, curating engaging content and leveraging graphic templates tailored for each platform to enhance brand visibility and engagement. Supported business development efforts by contributing to strategic planning and executing large client events, fostering strong relationships and driving lead generation. Demonstrated proficiency in writing and editing content for both internal and external marketing communications, maintaining a consistent brand voice and messaging across various channels. Coordinated and managed project photo shoots, ensuring alignment with project timelines and delivering high-quality visual assets to support marketing campaigns.

• Communications Coordinator · Sasaki05-01-2017 – 10-01-2017

  Crafted compelling national award submissions by effectively communicating the unique story of each project, showcasing the firm's innovative designs and creative achievements. Pioneered the introduction of a new social media channel and managed all social media accounts, including Instagram, Twitter, Facebook, and LinkedIn. I curated engaging content and fostered meaningful interactions with the audience on a daily basis, amplifying the firm's online presence. Conducted thorough analysis of social media performance metrics and initiated data-driven strategies to enhance engagement and reach. This resulted in increased visibility and improved brand awareness across various platforms. Developed and maintained the editorial calendar and social media content calendar, ensuring a consistent cadence of high-quality content delivery aligned with strategic objectives and target audience preferences. Designed captivating graphics for bi-monthly campaigns, aligning with brand guidelines and leveraging visual storytelling to effectively communicate key messages and promote firm initiatives.

Education

• UMass BostonBachelor of Science (BS), Business Management and Marketing
• Universitat Autònoma de BarcelonaInternational Marketing
• University of Rhode IslandFashion Merchandising, Communications

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