Julie Nemitz

About

Julie Nemitz partners with theatre artists and theatre organizations to create the best, most innovative marketing to grow revenue & delight audiences using the latest marketing strategies, systems, and content best practices to keep theatre thriving in local communities worldwide. In the Theatre Marketing Lab, over 2000 theatre organizations have engaged in training to improve and innovate their marketing-- from brand strategy to sales campaigns, creative and audience development. Theatres nationwide have an urgent need to improve their marketing strategy and systems and scale. In this time of tremendous challenge to the theatre arts industry, most cannot afford a full-time senior marketing executive. Instead, they hire Julie on a project basis to collaborate closely with executive directors, board members, and staff to build actionable marketing plans, restructure marketing systems, and develop stellar content strategies that grow revenue and loyalty from audiences. Julie specializes in digital and advertising strategy, email and social media marketing. She has a passion for creating effective and engaging digital content in video, audio, and graphic design. Her extensive experience in digital content, event marketing, and e-commerce gives her an added advantage: knowing how to move people online to take action! The fastest growing area of the Lab is the Artist Marketing Lab where Julie mentors and educates theatre artists (playwrights, composers, directors, actors, designers, and producers) to create stronger personal brand marketing and excel at the inbound marketing and content strategies that get them known, hired and their work produced. In her career, Julie has held senior executive positions in media sales and marketing, partnering with Fortune 500 companies like Procter & Gamble, Disney, Nestle, Verizon, Walmart and Microsoft, Johnson & Johnson, as well as nonprofit organizations Public Media Network, American Association of Community Theatres, Farmers Alley Theatre, Portage Public Schools Department of Theatre, Musical Theater College Auditions Co., Broadway Mentors Program, Thirty Saints Productions, Broadway On-Demand, Parker Plays, Camp Broadway, Rhode Island College Department of Theatre, Kalamazoo Civic Theatre and Civic Youth Academy, Playhouse Stage Company, Curtain Call Theatre, Appell Center for the Performing Arts and many others. She's won a few awards along the way, too. She is currently Adjunct Faculty at WMU Department of Theatre, teaching Arts Marketing to the next generation of theatre artists and marketers.

Experience

• Adjunct Instructor · Western Michigan University01-01-2023

  Instructor, Performing Arts Marketing and Personal Marketing For The Performing Artist.

• Owner · Theatre Marketing Lab & PAC Consulting LLC07-01-2019

  Theatre and Artist Marketing Consultant, Educator, Speaker, Digital Marketing Expert & Nonprofit Leader. Founder of Theatre Marketing Lab, a consultancy dedicated to helping theatre artists and organizations grow audiences and amplify their work in the digital space. Worked with various theatre companies to improve marketing strategies and audience engagement.

• Director Of Development And Communications · Public Media Network11-01-2018 – 03-01-2020

  Responsible for building and managing PMN's brand and all aspects of marketing communications to raise greater awareness of the organization. Led revenue-driving initiatives including grant and appeals, individual donor efforts, as well as membership and sponsorship strategies.

• Manager, Digital Media Sales & Marketing · Nexstar Media Group, Inc.10-01-2017 – 03-01-2020

  Led digital sales and sponsored content strategy with a team of multi-platform digital media executives. Focused on connecting local businesses to their targeted audiences through advanced media solutions and digital advertising products.

• Vice President, Marketing & Strategic Partnerships · Triad Retail Media01-01-2015 – 01-01-2017

  Led digital media sales & strategy, marketing, and content development. Re-positioned Walmart.com's media marketing strategy and evolved Triad's content development strategy to align content, creative, strategy, and analytics.

Education

• Western Michigan UniversityBachelor of Arts (B.A.), Music Performance, General

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