Julien Malet

About

With a robust educational foundation in International Finance from EDHEC Business School and a Bachelor's in Psychology Pre-Med from Loyola University New Orleans, I have carved a niche in performance and organic growth marketing. As a Performance Marketing Consultant at Online Optimism, I drove a 290% increase in leads for B2B clients. My role as Co-Founder of Chalet saw an 840% revenue growth in 2023 through strategic SEO and content marketing. Previously, as Director of Paid Media at Primer, I managed a $50MM annual budget, achieving a 0% churn rate over six months. My expertise spans across paid media, SEO, and full-funnel product marketing, with a proven track record in enhancing brand presence and optimizing marketing strategies.

Experience

• Director of Paid Media · Primer (Sendbridge, Inc)08-01-2021 – 08-01-2023

  Directed approx. $50MM annual cross-channel paid media budgets across primarily VC-backed customer acquisition B2C/DTC clients. - Sunday, Soothe, Phenology, Supergut, Thread Beast, Lucky Vitamin, Filter Easy, Better Place Forests, and Prime Shrimp. Developed client relationships with founders and leadership teams by crafting personalized GTM strategies and collaborating cross-functionally with internal and external client-facing partners to deliver data-driven growth solutions, resulting in an extended period of 0% client churn. - Spearheaded TikTok channel expansion efforts for clients as a TikTok Marketing Partner agency, growing MRR for the agency. Amplified client’s brand presence through strategic influencer UGC partnerships across creator marketplace platforms such as TikTok Creator Marketplace, Billo, and Grapevine, and scaled as paid media across social channels. Managed a team of five marketing managers, mentoring three employees to senior marketing managers and one to an associate director position. Spearheaded agency projects including employee development plans, VWO A/B testing, Monday.com workflows, and personalized MTA reporting dashboards and audience segmentation across tools like Looker Studio, GA4, AppsFlyer, Funnel.io, Segment, TripleWhale, and more.

• Performance Marketing Consultant · Online Optimism06-01-2024

  Drive growth strategy for B2B client on Facebook Ads and LinkedIn Ads, resulting in a 290% increase in Leads, at an 11% lower CPA, and on a 250% increase in spend in the first two months. Mentor one paid media strategist on campaign optimization, performance creative testing and analysis, and conversion rate optimization.

• Co-Founder · Chalet03-01-2021

  Lead organic growth efforts for Chalet, including SEO, content, email, social, and SEM, resulting in an 840% growth in revenue in 2023. Implement long-tail keyword SEO strategy and content strategy for short-term rental regulation guides across the US, optimizing with SEMrush, Google Analytics (GA4), and Heap Analytics, and resulting in first page Google rankings for national STR regulation guides. Build full-funnel product marketing demand generation strategies, collaborating cross-functionally with product, sales, and technology teams, to offer lead generation customer tools for US STR market reports, analysis, and calculators.

• Senior Strategic Paid Social Manager · Adtaxi04-01-2020 – 08-01-2021

  • Managed over $750K in hands-on monthly paid social spend across Facebook, Instagram, Snapchat, LinkedIn, and Twitter. • Optimized Facebook Ads and Snapchat Ads for a 4x+ prospecting ROAS and a 12x+ overall ROAS for Health & Wellness client, Smallflower. • Contributed to the highest achieved, 95% client retention rate, across the paid social department. • Mentored six paid social managers on performance marketing strategy, salesforce campaign setup, conversion tracking implementation with Signal and Google Tag Manager, and reporting and performance data analysis on Google Analytics and Looker Studio.

Education

• EDHEC Business SchoolMaster of Business Administration - MBA, International Finance
• Loyola University New OrleansBachelors Degree, Psychology Pre-Med

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