Justin D.

About

I specialize in paid advertising across Google, Meta, and LinkedIn, with a strong emphasis on analytics, tracking, and performance improvement. My expertise spans both lead generation and e-commerce accounts, where I excel in building campaigns, enhancing conversion quality, and refining measurement for accurate and actionable reporting. I have experience in digital marketing, social media strategy, and e-commerce operations.

Experience

• Paid Ads Manager · RED66 Marketing2025-07-01 –

  I help businesses get the most out of their paid ads. At RED66 Marketing, I manage campaigns across Google, Meta, and LinkedIn, working closely with our team and clients to drive great results.

• Paid Ads Specialist · RED66 Marketing2023-08-01 – 2025-07-01

  I manage RED66's paid advertising strategy across franchises, e-commerce, B2B, and service-based businesses, using my expertise in Google Ads and Meta Ads to scale campaigns and drive measurable growth. I oversee all aspects of marketing, from strategy to execution, including social media content, account management, WordPress development, blogging, and email campaigns. I also handle reporting and analytics with GA4 and Looker Studio, providing in-depth insights. As a client-facing specialist, I lead meetings and ensure our strategies meet client goals, delivering consistent success.

• Marketing Specialist · RED66 Marketing2023-01-01 – 2023-08-01
• Digital Marketing Intern · RED66 Marketing2022-09-01 – 2023-01-01
• Director of Social Media · AMA West Michigan2023-04-01 –

  As a Board Member at the AMA of West Michigan, I oversee our social media presence, crafting a strategic content calendar for platforms like Facebook, Instagram, and LinkedIn. I collaborate with our President and communications team to create local content that's both engaging and informative, playing a crucial role in increasing our chapter's visibility and impact in our community.

• Marketing Assistant · Access of West Michigan2021-09-01 – 2022-02-01

  Oversaw digital marketing planning and execution. In the span of 5 months: Increased Instagram reach by 264%, Grew Instagram following by 20%, Increased Facebook reach by 77%. Worked closely with the communications team to enhance social media presence. Used WordPress for website optimization and design.

• Fulfillment Specialist · Lavender Life Company2019-02-01 – 2021-02-01

  Lavender Life Company is an e-commerce business that sells niche lavender products. My role at the company was to fulfill orders through Shopify and Shipstation.

Education

• Davenport UniversityBachelor of Business Administration - BBA, Paid Promotions - Digital Marketing
• Korea UniversityBachelor of Business Administration - BBA, Marketing/Marketing Management, General

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