Kacey Emmell

About

Experienced Marketing Assistant with a demonstrated history of working in the digital market. Skilled in Adobe Photoshop, Social Media, Microsoft Office, Photography and Videography. Strong marketing professional with a degree in Communications: Media Arts Production and a minor in Photography from Millersville University of Pennsylvania.

Experience

• Marketing Assistant · Havis, Inc.08-01-2015

  Photograph product and vehicle applications for collateral and website. Edit photography & videography using Adobe Photoshop and Adobe Premiere. Create video assets for virtual company events and live tradeshows. Enter point of sales data and customer orders into Salesforce CRM. Gather business intelligence on competitors and channel partners. Perform research of industry events and associations.

• Marketing Coordinator · Pixel Health10-01-2023 – 08-01-2024

  Collaborate with the marketing team to plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and traditional media. Assist in creating and editing marketing content such as blog posts, social media posts, email newsletters, and other promotional materials. Ensure content aligns with the brand's messaging and guidelines. Track and maintain current records of all work, projects, including outlining milestones for future planning. Plan and coordinate marketing events, trade shows, webinars, and product launches. Manage logistics, promotional materials, and post-event follow up. Oversee the organization's social media presence, including scheduling posts, engaging with audience, and tracking performance metrics. Stay updated on social media trends and best practices. Assist in the creation and execution of email marketing campaigns. Manage email lists, segmentation, A/B testing, and analyze campaign results to optimize future efforts. Utilize marketing analytics tools to track and measure the effectiveness of campaigns. Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement. Assist in managing the marketing budget, tracking expenses, and ensure campaigns stay within budget constraints. Liaise with external vendors and agencies for services such as graphic design, printing, and advertising placements.

• Social Media Digital Design Intern · The NoeVal Group01-01-2023 – 05-01-2023

  Scheduled and created social media posts on Instagram, LinkedIn and TikTok. Analyzed social media trends among several social media platforms. Analyzed post analytics across all of company's social media platforms. Coordinated meetings between potential clients retained from social media. Designed posts and ads for finance firm marketing using Canva. Video edited while adding trending music and designs.

• Studio Operations Tech Intern · WGAL 8 TV11-01-2022 – 01-01-2023

  Managed studio camera while taping the WGAL High School Game Show, Brain Busters. Successfully operated camera while moving, panning, zooming, and focusing camera. Floor managed team members and contestants to prepare for each show. Managed host, Rich Rosen to make sure everything is in place for each show taping.

Education

• Millersville University of PennsylvaniaBachelor's degree, Communication: Media Arts Production

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