Kai Rostcheck

About

With more than a decade in enterprise SaaS product marketing, I translate complex technology into customer-centric value at scale. I focus on AI, security, and IT Operations, where unified visibility, automation, and digital experience converge. At Tanium, I lead product marketing for endpoint security and management across enterprise cloud, mobile, and OT environments, building go-to-market narratives that connect endpoint intelligence with measurable outcomes in performance, compliance, and employee productivity. Earlier in my career, I helped scale category-defining platforms at New Relic, HP, and Moogsoft, advancing digital experience and observability that bridge IT operations with business strategy. I’m energized by storytelling, analyst engagement, and AI-driven workflows that accelerate marketing. My approach blends data-driven insight, cross-functional collaboration, mentorship, and a relentless focus on customer success, ensuring every launch, asset, and campaign drives impact where it matters most.

Experience

• Director of Product Marketing · Tanium07-01-2025 – 11-01-2025

  As Product Marketing Director for Tanium, I help organizations secure the modern enterprise edge - where cloud workloads, mobile endpoints, operational technology, and identity access converge. By leveraging a unified platform that combines real-time visibility, endpoint control, and contextual access enforcement, I enable teams to eliminate silos, reduce risk, and enforce Zero Trust across IT, OT, cloud, and mobile domains. My day-to-day responsibilities include market analysis, analyst briefings, extensive Product Management synchronization, and go-to-market planning/creation, while embracing a modern approach to Product Marketing.

• Sr. Product Marketing Manager · Tanium05-01-2024 –

  Leading go-to-market for key initiatives at Tanium, I focus on driving automated diagnosis and remediation of endpoint issues. My work includes spearheading the Digital Employee Experience (DEX) program to enhance IT productivity and employee satisfaction, and integrating seamless and secure remote support solutions through ScreenMeet. These efforts ensure that our customers benefit from improved efficiency, reduced downtime, and enhanced security across their IT environments.

• Product Marketing Director · Moogsoft12-01-2022 – 09-01-2023

  Integrated market, user, product, and competitive inputs into GTM materials for internal employees, customers, partners, and analysts. Established clear business value proposition for VP/C-level decision-makers, and provided key technical differentiators for DevOps, System Reliability Engineering, and IT Operations / ITSM users. Coordinated feature release and product launch initiatives with overall marketing strategy. Acted as the \"voice of the customer\", bringing customer insights into product, marketing/messaging, and customer service decisions. Acquired by Dell September 2023.

• Sr. Product Marketing Manager - AIOps · New Relic, Inc.01-01-2022 – 09-01-2022

  Developed product positioning, defined key metrics, planned and executed product launches, and drove GTM strategy to fuel New Relic’s transition from sales-led to product-led growth in B2B Enterprise SaaS. Focused Digital Transformation via integration of Observability and AIOps with IT Service Management (ITSM) to automate the incident management lifecycle.

• Growth Product Manager - HP TechPulse · HP03-01-2021 – 01-01-2022

  Defined and measured growth and user engagement KPIs for HP’s TechPulse platform (endpoint management, cloud software, data analytics, machine learning focused on Digital Employee Experience). Built user analytics dashboard for actionable insights, expanded the product into digital subscription marketplaces, automated in-console user communication, managed Insider Program for end-users and partners.

• Business Strategy Manager II · HP06-01-2018 – 01-01-2022

  Product marketing and go-to-market strategy for cloud compute devices, digital services, and analytics platforms in segments ranging from SMB to the enterprise.

• Startup Mentor · StarterStudio12-01-2018 – 01-01-2022
• Committee Member · 1 Million Cups Orlando11-01-2018 – 06-01-2019

  A weekly event for local entrepreneurs to meet and present their startups to the thriving Orlando community

• VP Marketing & Strategy (Acquired by HP, Inc.) · Evanios10-01-2016 – 06-01-2018

  Oversaw all marketing and strategy initiatives, including:\n• Global expansion\n• Competitive positioning\n• Analyst relations\n• Partnership development\n• Content strategy\n• Platform automation

• Marketing Director · Evanios09-01-2015 – 10-01-2016

  Leading all marketing initiatives during rapid growth of ServiceNow-enabled SAAS platform.\n• Developed Channel Strategy and Sales Onboarding tools including brochures, call guides, case studies, communications guide (FAQ & positioning statements), data sheets, graphics, presentations (executive, partner, technical sales training), competitive positioning and referral/reseller agreements\n• Improved organic SEO and CTAs\n• Implemented PPC campaigns, landing pages, optimized conversions\n•Managed trade shows\n•Realigned brand identity including messaging and visual imagery

Education

• Product Marketing Alliance
• AxelosITIL Foundations v4, IT Service Management
• MIT Sloan Executive EducationCertificate, Design Thinking
• altMBA
• Landmark
• Sea Change Design InstituteDesign Thinking
• Dale CarnegieSales Effectiveness
• University of New HampshireB.A., Humanities

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