Kailey Wilson

About

With a Bachelor's degree in Business Administration and Management from San Diego State University, this professional has gained extensive experience in e-commerce, social media management, and brand marketing. They have held roles such as E-Commerce and Social Media Senior Manager and Brand Manager at PRIORI Adaptive Skincare, where they oversaw social media management, e-commerce website management, and influencer programs. Additionally, they have experience as a Social Media Manager for The Singing Machine Company, Inc, where they significantly increased TikTok followers and managed all social media platforms. Their diverse experience also includes roles such as Blog Writer for Automotive Internet Media and Campus Director for University Tees. With a strong background in digital marketing, social media management, and brand ambassador programs, this professional has demonstrated a talent for driving customer engagement and brand awareness.

Experience

• E-Commerce and Social Media Senior Manager · PRIORI Adaptive Skincare02-01-2023

  - Oversee social media management and content creation across all platforms - Manage e-commerce website and led the redesign of new website launch, including photo selection, descriptions, and updated content - Produce monthly comprehensive reports for digital side of the business - Craft all email campaigns and flows, driving customer engagement and loyalty - Management of influencer & affiliate ambassador programs, fostering strong partnerships and expanding reach - Execute in-person events for spa clients, including mini treatments and providing product education - Design eye-catching merchandising assets for spa clients, such as promotional flyers and shelf talkers

• Brand Manager · PRIORI Adaptive Skincare06-01-2021 – 02-01-2023

  - Oversee social media management and content creation across all platforms - Manage e-commerce website and led the redesign of new website launch, including photo selection, descriptions, and updated content - Produce monthly comprehensive reports for digital side of the business - Craft all email campaigns and flows, driving customer engagement and loyalty - Management of influencer & affiliate ambassador programs, fostering strong partnerships and expanding reach - Execute in-person events for spa clients, including mini treatments and providing product education - Design eye-catching merchandising assets for spa clients, such as promotional flyers and shelf talkers

• Brand Ambassador · Passion Tree Co05-01-2021 – 12-01-2023

  Increase brand awareness through local San Diego activations and events

• Social Media Manager · The Singing Machine Company, Inc08-01-2020 – 12-01-2023

  - Manage all social media platforms, including Tik Tok and Instagram for James Corden Carpool Karaoke Microphone (@carpoolmic) and The Singing Machine (@thesingingmachine) - Raised Tik Tok follower count from approximately 500 followers to over 36,000 within 4 months - Coordinate social media strategy and create graphics - Assist with influencer outreach - Interact with users to increase brand awareness

• Blog Writer · Automotive Internet Media01-01-2021 – 08-01-2021

  Wrote blogs relating to the automotive industry for dealerships, etc.

• Influencer Marketing Coordinator · NIYA Beauty08-01-2020 – 06-01-2021

  - Built and managed all aspects of brand ambassador program - Collaborated on application development - Managed social media platforms (Instagram and TikTok) - Created graphics, presentations, and social media content

• Social Media Manager · Consuli_Inc.11-01-2020 – 04-01-2021

  - Executed social media marketing efforts - Planned and created content to increase brand awareness - Managed Consuli brand ambassador efforts

• PINK Campus Representative · Victoria's Secret Pink10-01-2018 – 07-01-2020

  - Previously served as Event Planner on PINK Campus Team - Coordinated events to promote brand on campus - Planned and executed in-store events - Collaborated at weekly meetings and generated social media content - Oversaw PINK campus team

• Campus Director · University Tees10-01-2018 – 10-01-2019

  - Facilitated orders with on-campus organizations - Communicated with corporate about sales objectives - Fulfilled customer service requests - Lead team of 4 campus managers and host monthly meetings

• In-home Tutor · Independent School Tutoring06-01-2016 – 08-01-2017

  - Assisted two elementary school students with homework tasks - Helped students prepare for exams and in-class assignments

Education

• San Diego State UniversityBachelor's degree, Business Administration and Management, General
• San Juan Hills High SchoolHigh School Diploma

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