Azul Gabrielson

About

I am a social media and marketing specialist based in Los Angeles available for in person or remote roles. I’m passionate about creating a voice and brand image that aligns with the brand message, and love helping brands take their social presence to the next level. I have extensive experience in the social media realm, and specialize in influencer marketing and social media management and marketing. My full resume is available via my LinkedIn below!

Experience

• Head of Influencer Marketing · Passion Tree Hard Seltzer11-01-2023 – 05-01-2024

  -Creating list of influencers/content creators with relevant demographics -Running analytic reports on chosen influencers to ensure engagement rate is high -Influencer outreach to gage interest in potential collaborations -Negotiating rates, and deliverables per influencer depending on analytics, follower count, and interest -Ensuring deliverables live up to standards of agreed upon content, and ensuring content is posted by previously discussed deadlines -Managing sourcing assistants to ensure they are finding adequate creators for collaborations

• Concierge/Customer Service · Cyclebar01-05-2018 – 08-25-2019

  Customer Service - Greeting clients, providing amenities, and addressing client needs and concerns • Assisting instructors and administrators with audio-visual, technological, and organizational needs Assisting each rider with their specific equipment set up and customizing equipment to their specific needs • Highly detailed cleaning of athletic equipment and facility; restocking supplies; performing overall cleaning duties in common areas, locker room, theater, and restrooms

• Retail store manager · The Collection06-13-2019 – 10-13-2020

  • Managing all social media accounts, such as Instagram, TikTok, Pinterest; creating and editing content, responding to customer inquiries, posting daily stories and feed posts, analyzing analytics and demographics to properly grow accounts • Buying from wholesalers as well as communicating custom orders with our in-house designers Merchandising; displaying proper descriptions and signage of all promotions and designer descriptions for every display, as well ensuring windows and displays were properly organized for optimal sales Welcoming customers into the store, and providing personal-styling and a luxury in store experience Organizing photo shoots; creating shoot concept/mood boards, casting models, styling, assisting on set, modeling Processed sales, orders, and managed inventory Oversaw store cleanliness, operations and organization on a daily basis.

• Manager · Personal Assistant & Manager for Social Media Influencer09-01-2021

  Managing brand deals/collaborations/contracts for social media influencer with over 6 million followers across all platforms Negotiating brand contracts to ensure influencer gets appropriate compensation per post/story Managing posting, assisting with shooting and producing content, ensuring final posting and compensation are completed as communicated Assisting with travel coordination, and making sure all meetings and calls are completed as discussed

• UGC Creator · Freelance01-10-2021

  Creating visually appealing and creative content for brands and ensuring products are being promoted effectively to encourage sales • Following scripts provided, or creating scripts if not provided Ensuring instructions are followed correctly to ensure brand satisfaction Editing videos to create final video, and adding music or voice over to match aesthetic

Education

• San Jose State UniversityBachelors Degree, Business

Similar talent on Pangea

Shannon D.Storyteller, Brand Builder, Hard To ReplaceSacramento, CAKloe M.A creative and out of the box thinker with over 8 years of experience in creating content, growing businesses, and making a lasting impactPortland, ORGreta Q.Freelance social media and influencer marketing manager. I execute campaigns, create UGC and put together strategies.Los Angeles, CAVictoria L.Creator Success | Expert in Influencer Marketing, Growth, & Data AnalyticsLos Angeles, CA