Kaitlin Russell

About

Hi there 👋🏼 I’m a creative and results-driven marketing leader with 7+ years of experience bringing brands to life — from concept to campaign launch. I’ve led marketing across tech, wellness, and lifestyle brands, helping companies grow their reach, sharpen their voice, and connect with their communities in meaningful ways. I’m passionate about building strategies that not only look good but drive real results - whether it’s scaling a startup, launching a new product, or growing an engaged audience.

Experience

• Freelance Marketer · Various Small-Medium Businesses05-01-2022

  I have worked with a variety of start-up brands and businesses to create, launch, and amplify their brand presence. Each account I've worked on has it's own focus, with a majority of them focusing on the following: - Creating, Launching, and Managing Influencer Marketing Campaigns - Managing and Executing Social Media Strategy - Community Management - Email Marketing Campaign Creation & Management - Year-End Strategy Review and Development ...and more! I look forward to the opportunity to work with you!

• Global Marketing Manager · Roll On Jade10-01-2021

  ✨Created carefully planned marketing strategies to optimize market share in Europe & France through focusing on KPIs. ✨Increased social media presence by focusing on various organic & paid methods, and grew instagram followers from 16k to 40k within a year. ✨Leveraged metrics in Google Analytics and Meta to create relevant ad content, realstic ad spend, and achievable KPI's. ✨Managed a 30k monthly ad spend across various channels and worked with relevant parties to reach target blended ROAS. ✨Planned, executed, and led online and social media marketing tactics for ROJ USA launch in October of 2022. ✨Optimized paid social media through creative assets and ad copy testing, performance analysis, and allocation of budget based on market needs and ad performance. ✨Assessed the strategies of competitors, while avidly working to create brand-specific content for our community.

• Marketing Manager · Matrix4205-01-2020 – 05-01-2022

  ✨ Prepared and executed a marketing strategy for the US market, with the focus of increasing market share, boosting sales, and achieving KPI's. ✨Managed an Email Marketing list of 40k subscribers and achieved an average email CTR of 14%. ✨Created booth designs, collateral, and marketing strategies for various regional and global events and achieved a 20% increase on leads. ✨Directed a team of 40+ at various regional and global events and provided them with the necessary strategies to achieve their goals. ✨Served as US Marketing Representative during the company's acquistion process and effectively reported weekly to the executive team and board. ✨Managed relationships with various marketing agencies, and worked together to create strong content and marketing collateral. ✨Worked closely with the executive team to build the marketing budget, create revenue goals, and improve the companies growth strategy.

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