Kaitlyn Coats

About

An advertising and marketing professional with four years of progressive experience driving multi-channel campaigns across marketing, communications, graphic design, and media relations. Proven ability to lead content strategy, collaborate across creative, product, and analytics teams, and deliver measurable growth.

Experience

• Digital Content Manager · Parish Episcopal School05-01-2025

  • Lead execution of multi-channel engagement campaigns across web, email, and multimedia platforms to support enrollment, retention, and stakeholder communication goals. • Manage website content architecture and CMS governance, ensuring clear messaging and user-focused navigation for parents, faculty, and prospective families. Collaborate cross-functionally with academic leaders, admissions, advancement, and operations teams to align messaging with institutional priorities. • Support planning and promotion of school events, including digital assets, live-stream coordination, and post-event communications. • Monitor engagement analytics to refine messaging strategy and improve open rates, click-through rates, and content performance. • Coordinate timely communications during high-priority or sensitive updates, ensuring clarity, consistency, and brand alignment.

• Project Associate · Wendy Ruiz Consulting08-01-2025 – 2025

  • Support development and execution of campaign messaging for education and faith-based nonprofit organizations. • Translate complex initiatives, including capital campaigns exceeding $35M, into clear stakeholder-facing materials across web, email, and print collateral. • Partner with executive leaders to align communications with donor engagement, community growth, and long-term institutional goals. • Assist in coordinating deliverables across internal teams to ensure consistency, clarity, and on-time execution.

• Marketing & Research Manager · VizSense05-01-2024

  • Designed and executed multi-channel marketing campaigns for nationally recognized brands, coordinating 20+ contributors to deliver cohesive, on-brand customer experiences. • Tracked performance data and audience behavior to refine campaign strategy, increasing click-through rates by 50%. • Supervised and mentored two team members, establishing workflow systems that improved efficiency and content quality. • Produced performance reports and sentiment-informed insights to guide stakeholder communications and brand positioning decisions.

• Senior Campaign Associate · VizSense09-01-2023 – 05-01-2024

  • Managed concurrent, multi-channel communication campaigns, coordinating content development, timelines, and approvals across 20+ influencers • Served as primary client communications partner, ensuring alignment with strategic goals, deliverables, and brand standards • Oversaw production of marketing and communications collateral, including digital content, briefs, and performance reports • Tracked and managed a $40,000 paid advertising budget, optimizing spend to increase click-through rates by 50% • Balanced multiple priorities and tight deadlines while maintaining high editorial quality • Collaborated with nationally recognized brands including Neutrogena, Aveeno, Skittles, M&M’s, Zyrtec, and Omni Hotels • Supervised and mentored team members, providing guidance, workflow oversight, and quality control

• Campaign Associate · VizSense06-01-2022 – 09-01-2023

  • Coordinated content development and execution for campaigns reaching 14M+ users and generating 25M impressions • Developed performance reports and insights to support stakeholder communications and decision-making • Collaborated with internal teams to ensure consistent messaging across channels

• Marketing Manager · Waco Surf06-01-2021 – 07-01-2022

  • Developed and implemented comprehensive marketing strategies to support business growth and revenue objectives • Led go-to-market communications for new products and offerings, contributing to increased sales and customer engagement • Owned social media content strategy and editorial calendar, ensuring brand consistency across platforms and aligning storytelling with customer journey objectives. • Supported the company rebrand by assisting with messaging development, visual direction, and rollout of updated brand assets

• Freelance Writer · Skyward Specialty Insurance02-01-2021 – 02-01-2021
• Marketing Intern · Douglas Elliman Real Estate12-01-2020 – 01-01-2021
• Communications Intern · Baylor University - School of Education08-01-2019 – 07-01-2022
• Public Relations Intern · Houston Zoo05-01-2019 – 08-01-2019

Education

• Baylor UniversityBachelor's degree, Communication, Journalism, and Related Programs
• Saint Thomas' Episcopal School

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