Kaity O'Keefe

About

I'm a digital marketer and campaign execution partner with over 8 years of experience helping brands turn strategy into results. I've worked across events, financial services, home services, wellness, and consumer packaged goods. These days, I focus on helping early-stage health and wellness-focused CPG brand founders and marketers - particularly in the functional food/beverage and supplement space - who need someone to actually do the work, not just send over another strategy deck. Your plate is overflowing. Emails, social media, events, influencers, affiliates... you're juggling it all, but it never feels like enough. You're stuck between big-picture strategy and the hundred small details that make campaigns actually work. Your brain is always on. Your bandwidth left months ago. You want to delegate, but handing off your brand voice or campaign logistics feels risky. You've outsourced before and ended up redoing everything yourself at 11pm. You don't lack vision. You lack a partner who can think strategically, execute without constant hand-holding, and communicate like an actual human. I'm a campaign manager and marketing execution partner. I handle both the thinking and the doing. My core skills: Email marketing campaigns Social media strategy and management Influencer and affiliate program execution Events and brand activation campaigns Whether you're launching a product, building email flows, or managing influencer partnerships from kickoff to reporting, I take care of it. My interest in this space isn't just professional. I'm in the kitchen testing recipes, at the gym chasing PRs, trying random workout classes, and exploring trails around Las Vegas. I understand the wellness consumer because I am one. I know what actually lands versus what just sounds good in a brand guideline. If you need someone who can handle strategy and execution in the health and wellness space, let's talk. I'm based in Las Vegas and work with clients remotely and locally.

Experience

• Freelance Campaign Manager · Self Employed2025-02-01 –

  I partner with wellness and supplement brands to execute marketing campaigns that actually move the needle, minus the chaos. From email launches to influencer programs to brand activation events, I help founders & marketing teams scale with consistency and confidence. What I do: - Strategize and execute email campaigns that convert (launches, evergreen sequences, event follow-ups) - Build and manage influencer and affiliate programs that drive measurable results - Plan and execute social content strategies and coordinate UGC that feels authentic to the brand - Design and execute brand activation events that generate buzz and capture leads I don't just "do marketing", I think strategically, execute thoroughly, and communicate like an extension of your internal team. My clients get marketing support that feels in-house, but smarter and faster.

• Event Marketing Manager · Spartan Fit Nutrition2023-09-01 – 2025-07-01

  Led end-to-end event marketing and brand activations for a growing supplement brand, from pre-event strategy to post-event nurture campaigns. Key achievement: Developed and executed a lead capture strategy that generated the highest number of email leads in company history at a brand activation event just six months into the role. What I managed: - Event planning and on-site brand activation execution - Multi-channel campaigns (email + social) to drive event attendance and post-event engagement - Email follow-up sequences that turned event leads into customers - Cross-functional coordination with sales, product, and creative teams This role taught me how to turn events into revenue-driving marketing channels, and how to make every touchpoint count.

• Account Executive · Excelerate Capital2021-11-01 – 2022-12-01

  Sold wholesale mortgage services through strategic outreach including cold calls, email campaigns, and relationship-building. What I learned: - How to craft messaging that cuts through the noise and gets responses - The art of persistence, follow-up, and pipeline management - How to align marketing collateral with sales goals Bonus: Collaborated with the company marketing manager to develop email templates and sales-enablement materials that supported the team's outreach efforts. This role sharpened my understanding of what makes messaging convert and how marketing and sales need to work together to win.

• Freelance Social Media Manager · Self-Employed2020-01-01 – 2021-09-01

  Built and executed social media strategies for service-based wellness clients, including doctors, dietitians, chiropractors, and fitness trainers - across Instagram, TikTok, Facebook, and Pinterest. What I handled: - Social strategy and content planning - Copywriting, graphic design, and short-form video creation - Content scheduling and community engagement This is where I developed my instinct for brand voice and learned how to create content that educates, engages, and builds trust, which are skills I now bring to every campaign I touch.

• Marketing Director · Majestec Premium Security Screens2018-12-01 – 2019-12-01

  Managed multi-channel marketing for a home security product brand, including social media, paid ads, email campaigns, and in-person events. What I ran: - Paid ad campaigns on Google and Facebook - Email marketing campaigns to nurture leads and drive conversions - Social media presence across Facebook, Instagram, and Pinterest - In-person brand activations and tradeshow marketing This role taught me how to juggle multiple marketing channels at once - and how to show up consistently across all of them.

• Marketing Manager · Ferla Bikes Inc2018-06-01 – 2018-12-01

  Managed content and outreach for an innovative cargo bike brand, blending digital marketing with hands-on product demos. What I did: - Built and managed social media presence (Instagram, Facebook, Pinterest) - Wrote cold email campaigns and managed the email newsletter - Created SEO-optimized web content and blog posts to drive organic traffic - Conducted live product demonstrations at events and in showroom This was my first taste of mission-driven marketing, and where I learned the power of storytelling that connects product to lifestyle.

Education

• El Camino CollegeAssociate of Science - AS, Marketing
• West Torrance High SchoolHigh School Diploma

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