Kanisha Delaras Zahrah

About

With a robust educational background and diverse professional experience, I am currently pursuing a Master of Science in Applied Analytics at Columbia University, having previously earned a Bachelor of Science in Economics-Finance from Bentley University. My career began at Boston Consulting Group, where I contributed to revenue generation and cost optimization projects. I then joined Kopi Kenangan as a Founders' Office Analyst, focusing on financial reporting and profitability analysis. At Gojek, I advanced from Business Analyst to Strategy & Planning Manager, developing strategies that significantly increased customer transactions and reduced costs. Currently, I am an International Marketing Intern at Sony Music Entertainment, where I research rebranding effects and create marketing strategies for prominent artists. My expertise lies in data-driven decision-making, strategic planning, and marketing analytics, with a proven track record of enhancing operational efficiency and driving growth.

Experience

• International Marketing Intern · Sony Music Entertainment06-01-2024

  Researched and analyzed rebranding effects on streaming and market growth, focusing on Miley Cyrus and Camila Cabello. Involved in creating marketing strategies for RCA & Arista artists, including LISA, Kygo, Childish Gambino, and Rex Orange County. Streamlined weekly chart updates by automating Excel sheets using Google Colab, improving efficiency by 50%.

• Strategy & Planning Manager · Gojek09-01-2022

  Developed demand and supply generation strategies and drove marketing campaigns to boost customer acquisition and retention efforts, achieving a target of 11 million monthly car-hailing transactions. Achieved 5 million monthly completed orders for the logistics service line through targeted marketing campaigns by offering loyalty vouchers to existing users. Spearheaded cost-saving efforts, reducing the cost per user through in-depth marketing analysis of customer order history trends, customer cohorts, and voucher scheme assessments.

• Business Analyst · Gojek07-01-2021 – 08-01-2022

  Worked as a Business Analyst contributing to data-driven decision-making and strategic planning.

• Founders' Office Analyst · Kopi Kenangan11-01-2020 – 05-01-2021

  Prepared monthly financial documents for investor reports, including Gross Merchandise Value review, cost buckets deep dive, and cash flow analysis for an Indonesian grab-and-go coffee chain. Analyzed store-level profitability for Kopi Kenangan, optimizing operation expenses, and conducted ad-hoc projects such as annual company-wide budgeting and competitor research for potential partnerships.

• Project Support · Boston Consulting Group (BCG)08-01-2019 – 11-01-2020

  Involved in revenue generation project for a telecommunications company. Involved in cost optimization for a banking client, leading a workstream to identify opportunities for operational expenditure savings. This included the digitization of account statements and the reduction of stationery costs.

Education

• Columbia UniversityMaster of Science - MS, Applied Analytics
• Columbia Business SchoolMaster of Science - MS, Applied Analytics
• Bentley UniversityBachelor of Science (B.S.), Economics-Finance
• Bunker Hill CCAssociate of Arts (A.A.), Business Concentration
• Labschool KebayoranNatural Sciences, Natural Sciences

Similar talent on Pangea

Tanya S.Data-Driven Marketing and Analytics SpecialistHarshal P.Marketing Analytics, Growth Strategy & ProductSShambhavi S.Marketing Analyst | Expert in Data Storytelling, Insights, and StrategyCollege Park, MD 20742Setyo U.Digital strategist work at the intersection of analytics and creative approach marketing passionate to bring data-driven growth on the tableJakarta, Indonesia