Harshal Pawar

About

Currently diving deep into AI and Marketing analytics as an MS Marketing (STEM) candidate at Purdue. With a knack for turning data insights into high-impact campaigns, sharp brand strategies, and content that connects, I'm all about using data and AI to make brands memorable. My background? Think marketing strategist meets a performing artist (I am a trained dancer too) creative, disciplined, and always up for a challenge. If you're into using AI to make brands outshine, let’s connect!

Experience

• Teaching Assistant · Purdue University Daniels School of Business2025-09-01 –

  Supporting 50+ students with dashboard creation and analytics concepts.

• Digital Marketing Analyst Intern · Cambridge Investment Research, Inc.2025-05-01 – 2025-08-01

  Optimized high-traffic web pages via Adobe Analytics, boosting user engagement by 20%. Developed interactive Tableau dashboards leveraging Adobe Analytics data to monitor performance trends and drive strategic decision-making. Executed email campaigns and automated reports in Salesforce Marketing Cloud, improving efficiency by 25%. Unified marketing data with Salesforce Data Cloud, driving personalization and performance tracking. Conducted competitive and internal video performance analysis using Vimeo analytics, optimizing video strategy and driving a 30% increase in engagement. Led A/B testing campaigns on web content, driving a 58% lift in qualified leads. Analyzed productivity trends in Asana/Workamajig, improving task allocation efficiency by 15%.

• Graduate Data Science Researcher · The Data Mine - Purdue University2025-01-01 – 2025-04-01

  Collaborated with a leading trucking company to enhance website analytics performance by implementing GA4 tagging and automation. Identified key KPIs (e.g., lead conversions, bounce rate, session duration) and developed dynamic dashboards, improving visibility into user behavior and operational metrics by 30%. Analyzed internal company data to uncover key operational insights, driving data-informed decision-making and identifying opportunities for process improvement and growth.

• Senior Associate Brand Solutions · The TopScout2022-10-01 – 2024-05-01

  Led execution of digital marketing campaigns across 10+ consumer-facing brands, generating revenue exceeding INR 8.5 million. Negotiated and finalized partnerships with Product Marketing managers and Digital Marketing managers, achieving a 95% success rate in influencer onboarding. Managed media campaigns across digital platforms, achieving 30%+ engagement lift through data-informed strategy shifts. Measured performance KPIs such as Engagement Ratio, CPV, and Audience Retention, improving campaign efficiency by 20%. Collaborated with cross-functional teams to implement optimizations in near real time. Created and refined campaign scripts using SEO, which contributed to a 25% increase in audience engagement and enhanced overall brand storytelling. Earned a nomination for the Economic Times Trendies Award for the Xiaomi Pad 6 launch campaign.

• Associate - Brand Solutions · The TopScout2022-07-01 – 2022-09-01
• Account Assistant · CA Dhanawde and Associates2022-11-01 – 2023-06-01

  Worked as an accounting assistant to understand the Indian Accounting Standards. Work involved filing Income Tax Returns, GST return for individual clients and mid size companies using software like Taxbase, My GST and Tally. Helped in filing income tax returns for more than 20 individual clients. Helped in filing GST returns for 4 mid-size companies.

• Research Associate · Morningstar2020-03-01 – 2021-08-01

  Conducted data analysis on 3,000+ private market transactions with 95% accuracy, improving decision-making for investment teams. Identified trends and anomalies that informed the development of new tracking tools and processes.

• Intern · Decimal Point Analytics2020-01-01 – 2020-02-01
• Business Development Executive · AIESEC2019-08-01 – 2020-01-01

  Organised Global Goals Run - AIESEC's flagship marathon event generating INR 4.5 Lakhs in Revenue, sponsorships and tickets sold. Calling potential clients for partnership opportunities with AIESEC. Attending appointments for closing deals. Organising events for creating relevance about AIESEC in the city. Going for walk ins at organisations and explaining the goals of AIESEC.

• Investment Research Intern · Shangrila Corporate Services2019-07-01 – 2019-08-01

  Private equity research aimed at discovering entities with new ideas and evaluating their competitors (domestic as well as international). Preparing minutes and attending calls with the higher level of management of interested companies.

Education

• Purdue University Daniels School of BusinessMS Marketing (STEM), Marketing Analytics
• University of LondonBachelor's degree, Bsc Banking and Finance

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