Setyo Utami
Digital strategist work at the intersection of analytics and creative approach marketing passionate to bring data-driven growth on the table
10 yrs experience · Jakarta, Indonesia · 10-20 hrs/week
About
I began my career in an international media non-profit organization, where I combined my business strategy skills with product design which skyrocketed the fundraising figure. Then I work with clients from numerous industries with their digital presence strategy while enjoying harnessing big data and using machine learning to provide strategic insights
Skills
Experience
- Digital Consultant · Fivestones08-01-2021
Grew and nurtured SEA accounts with business team by increasing customer engagement and platform usage by +92%. Strengthened campaign management service to be trafficked 100% accurately in Google Marketing Platform technologies.
- Senior Business Development & Strategist · Indonesia Mobile Exchange03-01-2018 – 08-01-2021
platform consultant for online media and mobile game and application in the adoption of Smaato technology who extensively acquired mobile application publishers with ad tag integration modification. Negotiated premium placement to be featured in top 10 online media, video streaming platform and secured high margin of media sales. Onboarded 3 major accounts and partners for indirect sales; increased revenue by 100% in 2018 and 150% in 2019.
- Business Development Coordinator · Geniee International04-01-2017 – 02-01-2018
Platform consultant for partner; helped them grow their monetizing revenue using Geniee's leading ad technology. Lead and launched Data Management Platform (DMP) project for the government enterprise Telkom Group, handling various tasks ranging from business negotiation to technical implementation.
- Product Development · Christian Broadcasting Network11-01-2012 – 02-01-2017
Built online fundraising channel which became the top performing channel, increasing donation contribution by 50%. Responsible for guiding creative process and strategy; established digital presence on Youtube and social media and revamped company website to enhance fundraising capabilities.
Education
- Babson CollegeMaster Degree, Business
- Universitas Gadjah MadaBachelor Degree, Mathematics
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