Karen Le

Karen Le

Social Media Specialist | Creative Strategist | Social Media Manager Content Marketer | Copywriter | Content Creator

8 yrs experience · Toronto, ON · 30-40 hrs/week

About

Hey 👋🏼 I'm Karen, a Social Media Strategist, Content Marketer and Content Creator ✨ I produce engaging and high-performing content for brands in a variety of industries such as tech, health, travel, lifestyle, food, beverage, etc. I've worked with clients such as Scribe, Purana Health, Contra & many more. Let's connect and create your next creative 🤠

Skills

Adobe Creative SuiteAdvertisingContent CreationContent DevelopmentContent ManagementContent PlanningContent StrategyContent WritingCreative MarketingInstagramInstagram AdsInstagram ReelsMarketingMarketing StrategySocial Media MarketingTikTokTikTok Management

Experience

  • Social Media Specialist · Karen Le01-01-2018

    Spearheaded the development and implementation of content marketing strategies for B2B + B2C businesses, resulting in increased brand awareness and organic growth. • Conducted extensive research on the latest trends and best practices in content marketing and social media to inform strategy development and optimization. • Collaborated with clients to identify their unique value propositions and target audiences, and developed tailored content plans to meet their specific business goals. • Crafted compelling copy and engaging content across various platforms, including Instagram, Pinterest, Facebook, Twitter, LinkedIn, Tiktok, and Youtube. • Managed content creation, scheduling, and engagement, and provided ongoing consulting and support to ensure optimal performance. • Developed and executed successful UGC (organic and paid media) campaigns to drive user engagement and brand loyalty. Services include: - Social media management - SEO blog posts - Content writing - Copywriting - Content marketing - Content production - Social account management - UGC (User-generated content) photos/videos - Consulting/Coaching For a full look into my portfolio, please check out this link: https://karenle0.contra.com/

Education

  • University Of TorontoBachelor of Arts, Culture, Communications and Information Technology and Professional Writing

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