Karen Nourse

About

With a Bachelor's degree in English Literature & Creative Writing and a minor in Film Studies from San Francisco State University, I love helping people and brands tell their stories. My career spans various roles in the media industry, including Executive Producer, Video Producer, and Social Media Manager. At KZ Films, I developed and produced videos for clients such as UNICEF and Weight Watchers, showcasing my expertise in integrated marketing and content creation. My experience at WebMD honed my skills in social media curation and management, particularly in the healthcare sector. Currently, I am a social media writer and producer at The Mirror, where I work to get out breaking stories with speed and finesse. My passion for creating compelling content and leveraging digital tools has been a driving force throughout my career.

Experience

• Social Media Consultant · KZ Films07-01-2023

  Currently consulting with a number of companies to increase their social media strategy, engagement and reach. Reviewing analytics and testing paid promotions to increase following. Working with a few local businesses on subjects as varied as maternal health, visual arts sales and music composition for film and TV. Also proud of work on the social media for our 301-year-old family farm where I have created content every day since January 2020. Inquiries for consulting welcome.

• Video Producer · KZ Films03-01-2015

  Always shooting video and making content for various clients.

• Executive Producer · KZ Films09-01-2011 – 02-01-2019

  Developed and produced videos for clients such as UNICEF, Middle East Broadcasting (MBC1), Weight Watchers, Zagat.com and Catholic Relief Services. Edited and produced shows ranging from MTVs FANatic to microfinance in Africa. Producer and Director for International coverage of NY Fashion Week, documentary films and music videos. Expert at Integrated Marketing of brands that I have created content for.

• Social Media Editor/Creator · WebMD06-01-2022 – 06-01-2023

  Responsible for social media curation of the @WebMD Instagram account from 2022-2023. Promoted content based on trending news stories and edited social clips from existing long-format videos. Physician influencer search/management and reposting on WebMDs Facebook, TikTok and lifestyle channels. Proficient in digital tools such as Instagram, TikTok, Twitter, Meta, Later, Brandwatch, Sprinklr, Canva, Workfront, Frame.io, YouTube, Adobe Creative Suite, ChatGPT4 and AI-generated content.

• Social Media Manager · Medscape09-01-2019 – 06-01-2021

  Responsible for writing/scheduling content for over 30 social media accounts with a focus on combating health misinformation during the pandemic. Physicians rely on Medscape for continuing medical education (CME).

Education

• San Francisco State UniversityBA, English Literature/Minor in Film
• Parsons School of DesignGraduate Faculty, Digital Design & Technology Dept

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