Ricky Lucas

About

With a Bachelor's degree in Film and Communications from Eastern Michigan University, I have cultivated a robust career in video production and social media strategy. Currently, I serve as a Video Producer and Social Media Strategist at Golden Hippo, where I lead innovative advertising campaigns for health and wellness brands, significantly exceeding ROI targets. Previously, I was a Content Strategist at Dollar Shave Club, enhancing brand visibility and engagement through data-driven strategies. At TikTok, I grew an audience to 100k followers organically, boosting revenue by over 200%. My tenure at GoodRx saw a 163% growth in social channels, while at The Futur, I contributed to a 1M subscriber increase on YouTube. My expertise spans campaign development, audience targeting, and strategic storytelling, driving substantial growth and engagement across multiple platforms.

Experience

• Video Producer / Social Media Strategist · Golden Hippo09-01-2022

  In my role as Video Producer, I focus on optimizing ROI for health and wellness brands through innovative advertising campaigns. My approach encompasses everything from ideation to execution, ensuring each project aligns with our strategic goals and brand identity. Lead campaign development from concept through post-production, innovating ad concepts and strategies for major platforms like Facebook, TikTok, and Instagram, which significantly exceed ROI targets. Enhance campaign effectiveness by pioneering audience-targeting strategies and balancing content to drive engagement, alongside managing and directing on-set talent to capture campaign essence. Streamline creative processes and lead strategic storytelling and leadership, optimizing team efficiency and navigating challenges to meet project objectives and align with brand vision.

• Content Strategist · Dollar Shave Club01-01-2023 – 01-01-2024

  Devising social content strategies that increase engagement rates monthly, significantly enhancing brand visibility. Tailoring data-driven content plans, leading to a steady growth in follower count each month, expanding client reach. Employing advanced analytics to optimize content performance, maximizing client's return on investment. Staying on top of social media trends to ensure client content remains engaging, contributing to sustained revenue growth.

• Content Creator · TikTok01-01-2021 – 01-01-2023

  Grew a TikTok audience to 100k followers organically within 5 months, resulting in a revenue surge of over 200% in 2021. Created and disseminated The Sunday Read Podcast, elucidating vital news and its social media repercussions.

• Social Content Producer / Strategist · GoodRx11-01-2021 – 11-01-2022

  As a Digital Strategist and Content Producer at GoodRx, I managed digital content production with a focus on social media, overseeing a sizable budget for content creation and driving the creative strategy behind our campaigns. Managed a $50,000 budget for devising an impactful social media content pipeline, which elevated overall engagement by 30% within a year. Directed social media campaigns, witnessing a 163% growth in social channels in under a year. Transformed customer data into actionable insights, forming the foundation for resonant creative endeavors.

• Content Producer · The Futur01-01-2018 – 11-01-2021

  In my role as a Content Producer and Production Specialist at The Futur, I handled all aspects of production, from inception to delivery. I produced original content for a variety of social media platforms and contributed significantly to the growth of the company's YouTube channel and overall revenue. Produced original content for various platforms, playing a pivotal role in the 1M subscriber boost on YouTube over two years. Oversaw content curation for a diverse portfolio including Fortune 500 companies like Chase Bank and Adobe.

Education

• Eastern Michigan UniversityBachelor's degree, Film and Communications

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