Karina Vitale

About

I've been a passionate email marketer for the last 7 years, having managed email marketing programs for ecommerce companies such as Build.com, Allbirds, Homelight, and Verishop. My company offers a comprehensive suite of services including HTML, graphic design, ESP migrations, marketing coordination, and email campaigns that drive significant results.

Experience

• Global Email Marketing Specialist · MANSCAPED2023-09-01 –
• Email Marketing Expert · VitalEmail Marketing2018-08-01 –

  Works with ecommerce clients such as Allbirds, Homelight, Verishop and more to develop and manage their email marketing and lifecycle programs.

• Event and Email Marketing Manager · Real Wealth Network2017-11-01 – 2018-08-01

  • Campaign manager for all events, webinars, weekly newsletters, promotional and transactional emails. • Optimized Event process with dynamic emails, including QR Codes for easy checkin. • Uses PlusThis, GoToWebinar, and Infusionsoft CRM to track and contact segmented members. • Redesigned email templates, flyers, and other marketing resources to improve engagement using Affinity Photo. • Plans and markets monthly live events, webinars, tours, etc to list of 40,000 members.

• Email Marketing & Campaign Manager: Lifecycle & Automation · Build.com2015-05-01 – 2017-11-01

  • Project manager for email campaigns - developed engaging content, HTML/Dynamic content, landing pages, automation sequences, QA, and reporting. • Optimized html campaigns, dynamic content, deliverability practices, member lifecycle experiences, and segmented lists in Responsys and Selligent. • Heavily involved in ESP migration from Responsys to Selligent. • Created effective, dynamic automation campaigns such as: Abandoned Cart, Browse Abandoned, First Purchase, Segmented Welcome Series, Product Review Followup, Segmented Project Recs, etc. • Managed promotional and transactional email campaigns for 9 niche sites using dynamic content in Responsys and Selligent platforms. • Responsible for content, promotions, landing pages, campaign sequences, QA, reporting. • Automation campaigns recognized by entrepreneur.com. Ranked #1 in the Home Improvement sector and #12 in all industries for DotMailer's 2017 Benchmark Report Hitting The Mark. • Managed list of 1 million subscribers, daily promotional emails, email schedules, marketing content, landing pages, ESP maintenance. • Implemented new Sign Up processes that resulted in 300% growth YOY and improved click & open rates. • Vital in company rebranding - executed all necessary design and email projects to successfully launch 6 month company-wide rebranding.

• Inside Sales Representative · Build.com2015-02-01 – 2015-05-01

  • Assisted customers with their home improvement projects by communicating product knowledge and providing solutions to their project needs.

• Marketing Associate · Method3602014-09-01 – 2015-01-01

  • Created email campaigns, website advertisements, and ads with the marketing director. • Increased social media and public relations presence substantially by updating social networks daily and creating press releases for important company events.

• Email Marketing Coordinator · Real Wealth Network2011-05-01 – 2014-09-01

  • Wrote marketing newsletters and sent them to 17,000 members bi-monthly. • Tracked property sales in progress, requiring constant communication and detailed organization. • Wrote press releases: published articles in SF Chronicle, PR Newswire and other publications. • Created a new and more effective system for tracking sales, which required an innovative attitude. • Assisted marketing team with blogs, mass emails, ads, and public relations.

Education

• California State University, ChicoBachelor's Degree, Business Administration - Marketing
• Acalanes High SchoolHigh School Diploma

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