Karishma Prabhakar

About

Product marketing professional with 5+ years of experience developing insights-driven go-to-market strategies, product narratives, and consumer-facing campaigns for AI and digital products. Proven ability to translate complex product capabilities and data into compelling stories that resonate with diverse audiences. Experienced partnering cross-functionally across Product, Engineering, Data Science, Comms, and Creative teams to drive awareness, engagement, and adoption at scale.

Experience

• Product Marketing Partner, Product Analytics · Intuit Mailchimp09-01-2021 – 12-01-2024

  - Led GTM strategy for Mailchimp's AI Content Generator, driving 25% feature adoption vs. 10-12% historical baseline and 18 points of incremental lift over a holdout control group - Developed product positioning and consumer-facing narratives that translated complex AI capabilities into clear, benefit-driven messaging for a diverse base of 12M+ small business users across global markets - Conducted consumer research via Qualtrics and behavioral analysis via Amplitude to surface actionable insights that informed product positioning, messaging strategy and campaign targeting across two major feature launches - Built and executed integrated campaigns across email, in-app and push reaching millions of users across multiple audience segments, driving 25% increase in feature engagement and 10% incremental ARR - Served as internal authority and cross-functional connector across Product, Engineering, Data Science and Creative teams, ensuring consistent messaging and alignment across all customer touchpoints - Built Mailchimp's lifecycle program from scratch across onboarding through reactivation, driving 9% retention improvement and 15% activation gains within the first 30 days - Maintained a rigorous A/B testing roadmap across email, in-app and landing pages, running 20+ experiments annually and improving engagement by 10% in a single quarter - Built measurement frameworks and Tableau dashboards tracking adoption, retention and expansion metrics across the full customer lifecycle, informing $2M in lifecycle spend optimization for senior leadership

• Product Marketing Intern · Intuit Mailchimp05-01-2021 – 09-01-2021

  - Built customer segmentation frameworks for EMEA partner campaigns, driving 12% revenue growth through targeted messaging and behavioral triggers - Conducted funnel analysis on acquisition channels, identifying optimization opportunities that improved conversion by 30%

• Marketing Director · Executive Doctorate in Business Administration Council (EDBAC)08-01-2019 – 09-01-2021

  - Led comprehensive market research to define and identify new target customer segments, expanding customer base by 15% and providing strategic direction for program growth

• Sales Engineer · Delta Controls02-01-2016 – 01-01-2017

  - Designed and implemented sales enablement tools and training, resulting in a 13% reduction in sales cycle time and a 50% increase in customer engagement

• Sales and Marketing Engineer · Hexa Oil and Gas10-01-2013 – 01-01-2016

  - Collaborated cross-functionally to optimize marketing spend based on a measurement roadmap, driving a 7% year-over-year increase in marketing-driven sales

• Pricing Analyst · Megatech07-01-2010 – 09-01-2013

  - Proactively led multiple complex projects independently, consistently achieving 100% on-time delivery and adherence to all project deadlines in a resource-constrained environment

Education

• Georgia State University - Robinson College of BusinessDual Master of Science, Dual Master of Science in Marketing & Data Analytics
• Anna University - College of EngineeringBachelor of Engineering, Electronics and Communication

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