Shivani Handa

About

My expertise lies in go-to-market strategies, competitive analysis, and lifecycle product marketing. I thrive in creating customer-centric solutions that enhanced product adoption and strengthened trust. I am driven by a mission to deliver seamless customer experiences through cross-functional collaboration, data-driven insights, and strategic planning. I contribute to organizations where innovation and customer success are at the core of their values. Through cross-functional leadership at Intuit, I spearheaded product migrations and lifecycle initiatives, partnering with product and marketing teams to execute strategies that minimized friction and maximized adoption. By leveraging competitive analysis and customer insights, I contributed to cohesive go-to-market plans and improved product positioning. My leadership in managing transitions and driving customer-focused strategies has consistently delivered measurable business impact.

Experience

• Senior Marketing Manager · Intuit2022-08-01 – 2025-02-01

  Developed and executed comprehensive go-to-market (GTM) strategies in collaboration with Product, Engineering, Legal, Sales, and Customer Success to ensure alignment across all launch and migration efforts. Led the end-to-end sunset and migration of a product with 500,000+ customers, achieving a 96% success rate and exceeding retention benchmarks through strategic segmentation, value messaging, and multi-channel communication. Conducted customer interviews, competitive research, and user testing to shape the product’s value proposition and inform targeted messaging and influenced $2M in key product roadmap decisions. Managed complex multi-stakeholder marketing operations, resolving cross-functional dependencies and accelerating time-to-market by 10%. Created marketing assets across channels, including email, in-product messaging, and support content while independently learning Figma to manage design needs amid resource constraints. Partnered with UX designers and brand teams to ensure alignment with company tone and visual standards, incorporating iterative feedback to refine campaigns. Drove cross-functional execution of a dollar campaign for mobile marketing to meet subscriber targets, resulting in an acquisition of approximately 7.5k mobile customers in one month. Managed multiple projects simultaneously, resolving cross-team dependencies and providing clarity in ambiguous, high-impact initiatives.

• MBA Marketing Intern · Intuit2021-05-01 – 2021-08-01

  Led voice-of-customer research and journey mapping through user interviews, uncovering key pain points that shaped customer engagement strategy. Conducted competitive landscape analysis and explored gamification tactics, delivering actionable insights to enhance user experience. Collaborated cross-functionally to synthesize findings and present prioritized roadmap recommendations, including quick wins and long-term improvements.

• Operations Industrial Engineer & Operations Specialist, Pacific Area · United States Postal Service2016-07-01 – 2020-08-01

  Led Lean & Six Sigma Project to improve the capture rate of target international packages for Customs & Border Protection Agency. Capture rates increased by 10% at the Los Angeles facility and will be replicated nationally. Lead and deployed a national program to improve employee attendance. Cost avoidance is projected to be at $20 million. Strategic planning, facilitating executive discussion, and shaping senior leadership narrative through data and storytelling. Managed the Area National Operation Control Center, developed a training syllabus and curriculum for all managers in Pacific Area to improve efficiencies in the process by highlighting new real-time tools. Mentored summer interns to utilize Lean and Six Sigma methods. Received an award for developing and managing the program.

• International Network Operations Specialist & Manager of In-Plant Support, Los Angeles · United States Postal Service2014-07-01 – 2016-07-01

  Provided leadership over deployment of three major Lean and Six Sigma Projects through process improvements. Decreased processing cycle time by 10% for international product from China. Increased and sustained priority international express service performance by 3%. Increased surface visibility scans by 5% to help improve tracking capability for the consumer. Grew the international express service performance by 3% via a competitive pricing structure. Effectively increased KPG performance score for international packages by 5%. Lead a Lean Six Sigma project that increased service performance of two international first class products by 5%.

• Purchasing and SM Specialist & Technical Manager, Washington DC HQ · United States Postal Service2013-07-01 – 2014-07-01

  Awarded automation, bio protection and material handling contracts, such as Firm Fixed-Price (FFP). Administered contracts over $10M and achieved an average net cost savings of 6%. Received a VP award. Managed contracts through effective planning, requirements identification, timeline development and risk analysis. Established and grew key supplier relations. Lead to the purchase of critical package sorters for the company each worth ~$5M. Developed training materials for 200+ postal sites’ personnel with assistance from Subject Matter Experts. Automated data recording and tracking for fuel price verification system reducing data entry time by 50%.

• Purchasing and Supply Management Specialist · United States Postal Service2011-07-01 – 2013-07-01

  Successful in growing business and efficiencies through strategic administration of resources, diligent oversight of contract liabilities, alignment with organizational goals and ensuring the organization’s evolving strategy, operational delivery, and client needs. Improved supplier performance through the development of service performance metrics. Reduced air carrier costs to 6% through improved negotiations and terms. Created a dashboard to optimize volume pricing through graphical trends and spend data analysis. Aggregated several data sources to quickly benchmark various pricing structures.

• Management Associate EAS 19 · United States Postal Service2010-07-01 – 2011-07-01

  Global Transportation Contracts and Global Transportation Detailed assignment – advised peak strategies, pulled and analyzed data, kept constant communication with suppliers to maintain the operations, and made recommendations to reduce operational cost. Served on a technical evaluation teams. Pricing Analysis of new and existing products – presented overall product cost coverage. Presented business case scenario of adding a product online for customer use. Identified market growth of product and services internationally and creating strategies to gain competitive advantage.

• Management Associate EAS 17 · United States Postal Service2010-07-01 – 2011-07-01

  Global Transportation Contracts – contract management. Analyzed cost and spend data and made recommendations to help reduce operational cost.

Education

• Indiana University - Kelley School of BusinessMaster of Business Administration - MBA, Marketing and Business Analytics
• Indiana University - Kelley School of BusinessMaster of Science - MS, Business Analytics
• Virginia TechBachelor of Science, Mechanical Engineering, Minor in Business

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