Karla Amaro

About

Hi, I'm Karla! A marketing professional passionate about building brands through insight-driven marketing and meaningful brand connections. In Spring 2025, I graduated from Texas State University with my B.B.A. in Marketing. During my time at Texas State University, I served as President of the American Marketing Association on campus, where I collaborated with officers to rebuild the AMA community, leading to a 52% increase in member retention. After graduating, I joined Tribu Creative as a Social Media Strategist, where I enhanced my skills in strategy development, copywriting, community engagement, and social media management. I managed 18 social media accounts across Meta, LinkedIn, and TikTok, achieving an average engagement rate of 21.77%. I created social strategies for industries ranging from luxury living to construction (B2B). With agency experience, I ensure cohesive messaging across all channels, both digital and traditional.

Experience

• Social Media Strategist · Tribu | Marketing + Advertising + Graphic Design06-01-2025 – 11-01-2025

  Coordinated integrated marketing efforts across social and SEO teams to support client growth objectives and cohesive brand messaging. Managed content performance and reporting for 18 client accounts while maintaining an average engagement rate of 21.77% across platforms including Meta, LinkedIn, and TikTok. Presented multiple client-facing marketing strategies while translating business goals, audience insights, and market opportunities into actionable plans. Collaborated with SEO teams to align content with blog publishing schedules, supporting increased CTR and on-site traffic.

• Marketing Coordinator (Social & Content) · Tribu | Marketing + Advertising + Graphic Design06-01-2025 – 11-01-2025

  Marketing coordination for Tribu across social and content channels, aligning cross-functional teams to deliver cohesive campaigns and measurable outcomes. Built and analyzed content performance for multiple accounts, informing strategy with audience insights and market opportunities.

• Chief Marketing Officer · MCSSC Student Business Council01-01-2024 – 05-01-2025

  Worked closely with the McCoy Student Success Center to promote professional development opportunities to students such as employer panels, live resume reviews, and networking hours. Managed social media platforms for SBC - Instagram and LinkedIn - while increasing engagement from students and promoting events hosted by the McCoy Student Success Center.

• President · Texas State American Marketing Association05-01-2024 – 05-01-2025

  As President of the Texas State chapter of AMA, collaborated with fellow Executive Board members and the Board of Directors to generate the Chapter Plan with effective goals and strategies for the organization. Focused on utilizing cross-functional teams to bring opportunities for developing professional and marketing skills to the members of TXST AMA.

• Digital Marketing Intern · The Global Career Accelerator06-01-2024 – 08-01-2024

  Program equipping undergraduate students with in-demand skills, real world experience, and digital marketing expertise. Built and designed an online store, engaged in UX/UI Design, developed customer personas, and managed Google and Meta ad campaigns as well as social media brand presence.

• Student Administrative Assistant · McCoy Student Success Center05-01-2024 – 08-01-2024
• Director of Communications · AMA Austin - American Marketing Association10-01-2023 – 06-01-2024

  Assisted the Communications department to ensure the communication outlets remained updated for Austin AMA, including social media, a monthly newsletter, and emails. Promoted the connection between the professional chapter and collegiate chapters.

• Food Service Worker · Buc-ee's, Ltd.12-01-2022 – 03-01-2023
• Cashier/ Fry Cook · Raising Cane's Chicken Fingers01-01-2022 – 02-01-2023
• Marketing Assistant · Texas State University01-01-2022 – 03-01-2022

  Assisted in the department of Texas State University that reaches out to big donors. Created strong customer relationships, encouraged donors to contribute more, and handled communications such as emails and thank-you cards.

Education

• Texas State UniversityBachelor's degree, Marketing

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