Karyna Alekseieva

About

With a robust background in social media management, I have honed my skills in strategy development, content creation, and campaign execution. Currently working as a Freelance Social Media Manager since June 2023, I develop customized strategies for diverse clients, create engaging content, and manage multiple social media platforms. Previously, I served as the SMM Manager at OneReach.ai from March 2021 to July 2023, where I increased social media engagement by 35%, grew the follower base by 50%, and successfully launched campaigns that boosted sales and website traffic. My expertise includes utilizing tools like Hootsuite and Buffer, monitoring KPIs, and collaborating with influencers to enhance brand presence.

Experience

• Social Media Manager · Freelance06-01-2023

  - Client Strategy Development: - Developed customized social media strategies for a diverse range of clients to enhance their online presence and achieve business objectives. - Conducted market research to tailor strategies based on industry trends and target audience insights. - Content Creation and Management: - Created and curated engaging content, including graphics, videos, and written posts, tailored to each client's brand voice and goals. - Managed content calendars and ensured timely posting across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. - Campaign Execution: - Planned and executed social media campaigns from start to finish, ensuring alignment with client goals and KPIs. - Utilized tools like Hootsuite and Buffer for efficient scheduling and management of multiple client accounts.

• SMM Manager · OneReach.ai03-01-2021 – 07-01-2023

  - Strategy Development: Developed and implemented comprehensive social media strategies to increase brand awareness, engagement, and traffic. This involved researching industry trends and audience insights to tailor campaigns effectively. - Content Creation: Created engaging and high-quality content including graphics, videos, and written posts for various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Ensured content was aligned with brand voice and objectives. - Analytics and Reporting: Monitored and analyzed key performance indicators (KPIs) such as reach, engagement, conversion rates, and follower growth. Provided monthly reports with actionable insights and recommendations for improvement. - Collaboration: Worked closely with the marketing team to ensure social media efforts were integrated with broader marketing strategies. Coordinated with graphic designers, copywriters, and other stakeholders for cohesive campaign execution. - Trend Monitoring: Kept abreast of the latest social media trends, tools, and best practices. Implemented new features and tools to enhance social media presence and effectiveness. - Influencer Partnerships: Identified and collaborated with influencers and brand ambassadors to expand reach and credibility. Managed contracts, content approvals, and performance tracking. Key Achievements: - Increased Engagement: Boosted overall social media engagement by 35% through innovative content strategies and interactive campaigns. - Follower Growth: Grew social media follower base by 50% within the first year through targeted outreach and consistent posting. - Campaign Success: Successfully launched a product campaign that resulted in a 20% increase in sales and a 45% increase in website traffic. - Improved ROI: Enhanced the effectiveness of paid social media campaigns, achieving a 25% higher return on investment compared to previous periods.

Similar talent on Pangea

Samantha B.Results-Driven Social Media Strategist Creating Engaging Campaigns That Build Brand Loyalty and Drive GrowthLos Angeles, CACaitlin W.Freelance Social Media Manager ExpertTorpoint, UKNikki B.Social media strategist and marketer with a passion for connecting businesses and entrepreneurs with their dream clients.Birmingham, ALCamila F.Content and Social Media Specialist with 8+ years of expertise, excels in boosting brand visibility and reach.Austin, TX