Katelyn Campbell

About

With a Bachelor of Fine Arts in Graphic Design from the Savannah College of Art and Design, I have cultivated a robust career in web architecture, UI/UX design, and digital content operations. My journey began as a Freelance Web Architect & UI/UX Designer, where I developed tailored project proposals, conducted competitor research, and created user-friendly design solutions. At EthEco Packaging, I managed project schedules and budgets, presenting innovative designs and developing responsive websites. As the Lead Product Designer at Aucto, I spearheaded the design of the ARSan inventory management system, transforming complex workflows into intuitive user experiences. At AppDynamics, I led a complete corporate website redesign and managed the migration to Cisco's Adobe Experience Manager, enhancing team efficiency and strategic objectives. Currently, as a Senior UI/UX Designer at HomePorter, I focus on creating visually appealing interfaces and enhancing user experiences through collaborative efforts.

Experience

• Web Architect & UI / UX Designer · Freelance01-01-2008

  Generated project proposals tailored to the needs of small business owners, encompassing tasks such as website design and comprehensive rebranding efforts. Conducted thorough research on competitors and delivered findings to clients. Established and supervised project schedules and budgets, overseeing the entire process from beginning to end. Devised captivating and user-friendly design solutions that effectively addressed intricate business and user requirements. Presented wireframes, innovative logo designs, websites, email campaigns, business cards, and other promotional and branding materials. Created responsive front-end websites utilizing the WordPress CMS. Implemented Google Analytics, effective SEO practices, and Hubspot for inbound marketing data and research purposes. Nurtured enduring client relationships by providing ongoing web support. Demonstrated extensive experience in managing multiple projects under demanding circumstances, meeting clients' budget and time expectations.

• Web Developer / Designer · EthEco Packaging01-01-2010 – 01-01-2011

  Completed competitor research and presented client with goals and project initiatives. Defined and managed project schedules and budgets from inception to completion. Created engaging, easy-to-use design solutions that address complex business and user needs. Presented wireframes, creative designs for websites, email campaigns, business cards and client product design to client for review and feedback. Developed responsive front-end websites in the Wordpress CMS.

• Senior UI/UX Designer · HomePorter07-01-2023

  As a Senior UI/UX Designer, likely contributions include creating user-friendly and visually appealing interfaces, conducting user research, and collaborating with cross-functional teams to enhance the user experience.

• Lead Product Designer · Aucto09-01-2021 – 03-01-2023

  Acting as the sole designer, spearheaded the design process for the company's latest product, ARSan inventory management system that involved collaboration with sales, operations, engineering, and executives. The ARS system encompassed a comprehensive disposition process with approval workflows, asset releases, and three distinct disposition channels: The 'Sell' channel seamlessly integrated with the existing Aucto Marketplace through API integration. The 'Redeploy' channel facilitated internal redeployment and asset tracking, accompanied by a dedicated e-commerce experience for the company. The 'Donation Center' leveraged the redeployment experience as its foundation, featuring an independent e-commerce experience. The system diligently monitored all assets and their disposition processes for customers, offering comprehensive reporting capabilities and tracking the company's carbon footprint impact. After the implementation of Version 1, deconstructed the product, revisited core principles, evaluated usage patterns, and streamlined the system for Version 2.5, in preparation for its full integration with the Marketplace in Version 3. Successfully transformed a highly intricate workflow into an intuitive user experience. Collaborated closely with cross-functional teams to establish key priorities, define desired features and functionalities, and develop a personalized feed for users. Provided a cohesive set of guidelines, toolkits, and accessibility components for the ARS inventory management system and the Aucto Marketplace, ensuring a unified design approach.

• Digital Content Operations Lead · AppDynamics05-01-2019 – 09-01-2021

  Successfully oversaw a complete redesign of the corporate website, ensuring comprehensive project scheduling and providing necessary support to each team at every stage of the project. This also involved meeting design expectations and adhering to tight deadlines for most of the site's redesign. Managed the migration of the enterprise website from the Mezzanine CMS to Cisco's Abode Experience Manager within a span of 7 months. Assessed, identified, and developed improved protocols, processes, and workflows to enhance team efficiency and contribute to departmental strategic objectives, utilizing Jira and Confluence. Held responsibility for the development and management of the corporate website, including the maintenance and integration of custom-built systems like Value Assessment Tools. Conducted content audits and gap analyses, leveraging the findings to provide recommendations for enhancing content creation and operations. Collaborated closely with marketing teams to streamline workflow, optimizing efficiency and ensuring high-quality outcomes. Managed multiple short- and long-term projects concurrently, effectively balancing priorities and resources. Facilitated the creation of strategic documents and generated executive-level reports on project progress and performance. Oversaw the onboarding of new systems for multidisciplinary teams and provided ongoing management and support for internal stakeholder requirements. Evaluated existing team policies and successfully implemented new policies where necessary. Collaborated with internal directors to foster more effective communication and streamline processes. Proactively anticipated challenges and mitigated risks associated with the dynamic day-to-day operations within the Digital team.

Education

• Savannah College of Art and DesignBachelor of Fine Arts, Graphic Design

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