Kathie Xuan

Kathie Xuan

Social Media & Marketing Specialist | Digital Strategy, Content Engagement, & Performance Analytics

6 yrs experience · Chicago, IL · <10 hrs/week

About

Results-driven marketing professional with 6+ years of experience across social media management, digital strategy, content creation, and performance analysis. Proven track record across legal, lighting, and advocacy sectors, delivering engagement-driven campaigns, website optimization, and data-informed decision making. Adept at collaborating with cross-functional teams, conducting market research, and scaling small businesses through targeted content and campaigns.

Skills

Content CreationContent DevelopmentContent StrategyInstagramMarketingReelsSocial Media CommunicationsSocial Media ManagementSocial Media MarketingTikTok

Experience

  • Social Media & Marketing Specialist · The Illinois Hammer Injury Law Firm (Dworkin & Maciariello)10-01-2025 –

    Create and schedule weekly social media content; write and optimize monthly website content; coordinate and produce monthly client testimonial videos; develop monthly paid ad campaigns across social platforms.

  • Marketing Coordinator · New Star Lighting10-01-2021 – 10-01-2025

    Developed and executed monthly social media strategy; managed website content; updated specification sheets for custom products; coordinated logistics for 20 annual trade shows and 30 office visits to ensure seamless guest experiences.

  • Founder · Etsy Shop | Online12-01-2020 – 10-01-2022

    Managed and scaled a minority- and woman-owned Etsy shop, generating over 500 sales; responded to customer inquiries; conducted market research and pricing strategies.

  • Media Curator · The Peach Project06-01-2020 – 07-01-2021

    Curated culturally relevant content; designed monthly graphics; grew audience; collaborated with international creatives on advocacy content.

  • Marketing Intern · Humanity Rising01-01-2020 – 06-01-2020

    Curated marketing content for social media and website; evaluated student submissions for scholarships; assisted with grant application processes.

Education

  • DePaul UniversityBachelor's degree, Marketing

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