Katie Almazan

About

Graduated with a Bachelor's degree in Business Management: Marketing, summa cum laude. Current student at Harvard's post-bacc pre-medical program. Working as a Sales and Marketing Manager at QRSKIN USA and as a Digital Marketing Specialist with the Polynesian Cultural Center, Oahu's #1 Paid Tourist Attraction. Hard-working, responsible, and honest. Can ensure high-quality results that will bring value to your business. Reach out and let's start working together!

Experience

• Digital Marketing Specialist & Freelancer · Polynesian Cultural Center09-01-2021

  Launched a lead magnet workflow project that generated over $3M+ of incremental revenue. Performed multiple A/B tests to optimize the lead magnet campaign, which increased conversion and click rates. Wrote copy for the weekly company newsletter and promotional email program sent to over 40,000 members using HubSpot. Mapped out all touch points in the customer journey using Lucidchart. Created monthly reports to track KPIs and made data-driven optimizations. Coordinated multiple events and tracked relevant analytics on Eventbrite. Utilized Facebook Business Manager to run rapid paid ad tests. Redesigned employee bulletin to improve readability and user experience; increased click-through rate. Pioneered the development and launch of a groundbreaking referral program tailored for local loyalty members, significantly enhancing community engagement and program participation. Mentored and trained newer team members, fostering a collaborative and knowledgeable team environment. Facilitated cross-departmental collaboration, ensuring seamless integration of strategies and initiatives across the organization. Employed data analysis and A/B testing to inform and optimize decision-making processes, enhancing the effectiveness of marketing strategies. Excelled in managing multiple projects simultaneously, consistently delivering high-quality results and meeting organizational objectives. Championed diversity and intercultural communication, creating an inclusive environment. Initiated and led brainstorming sessions for innovative strategies to educate others on Polynesian culture and values, promoting cultural awareness and appreciation. Enhanced the organization's community outreach by integrating cultural education into marketing and member engagement strategies.

• Sales and Marketing Manager · QRSKIN USA, INC04-01-2023

  Directed the management of two distinct brands within the health and wellness sector and the medical aesthetics industry, ensuring cohesive strategies and impactful market presence. Collaborated with dermatologists, nurse practitioners, and licensed aestheticians to orchestrate comprehensive training programs, enhancing post-treatment patient comfort and care standards. Participated in elite trainings and preceptorships led by renowned physicians and industry leaders in medical aesthetics, amplifying professional expertise and industry knowledge. Spearheaded the development of innovative content and marketing strategies, significantly boosting brand awareness and driving sales growth. Engaged actively in product development, focusing on skin products aimed at expedited recovery and optimal results, thereby elevating patient satisfaction and product efficacy. Analyzed research on naturally derived white biotechnology cellulose, targeting burn wound treatment, to enhance product knowledge and application in the medical field. Fostered strategic business relationships, propelling products to worldwide recognition and distribution, and strengthening brand reputation in the healthcare market. Excelled in a high-pressure environment, juggling multiple roles efficiently and delivering high-quality results within stringent deadlines.

Education

• Brigham Young University–HawaiiBachelor's Degree, Business Management - Marketing
• Harvard UniversityPre-medical Program

Similar talent on Pangea

Ben B.Senior Marketing Manager Driving Strategic Market Development in HealthcareSeattle, WATaleyah O.Focused creativity and versatile thinking founded on gritSouth River, NJDrew M.Experienced Marketing SpecialistAlhambra, CAEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NY