Katie McMurray

About

Hi, I'm Katie! I'm a startup product marketer with an instinct for storytelling and a builder’s mindset. I have deep experience in crafting positioning, enabling go-to-market teams, and building the foundations that help new products grow. I can help you: - Write landing pages & website copy — Create high-converting landing pages, product pages, and campaign copy aligned with positioning and buyer needs. - Create customer case studies & success stories — Interview customers and turn real outcomes into compelling case studies, testimonials, and sales assets. - Build sales decks & one-pagers — Develop clear, persuasive sales enablement materials that help teams communicate value and close deals. - Craft product & solution messaging — Translate complex products into clear positioning, value propositions, and benefit-driven narratives. - Stand up and manage Google search ads infrastructure — Launch and optimize campaigns, craft compelling ad copy, and create the landing pages that convert traffic into pipeline. - Develop thought leadership content — Write articles, LinkedIn posts, and executive narratives that position companies as credible voices in their industry. - Write help center content & product documentation — Create clear help center articles, onboarding guides, and product walkthrough documentation that help users succeed with your product. - Produce demo scripts & demo videos — Develop structured demo narratives and walkthrough videos that showcase product value for prospects.

Experience

• Product Marketing Manager · Multiverse10-01-2023 – 07-01-2025

  Led GTM strategy across UK and US markets, launching new products, building early marketing infrastructure, and enabling go-to-market teams. Led E2E product launch of Multiverse’s flagship AI apprenticeship, crafting positioning and GTM strategy which became one of the company’s highest grossing product launches. Built marketing engine for US pre-PMF market entry: ran outbound message testing, built top-of-funnel motion, and secured first pilot customers for Multiverse’s AI Adoption software product.

• Program Marketing Manager, Program Manager · The Coding School10-01-2020 – 05-01-2023

  As a Program Marketing Manager and Program Manager at The Coding School, contributed to training the future workforce in emerging technology. Managed and marketed programs in Quantum Computing, Artificial Intelligence, and Big Data, impacting over 40,000 students from 125 countries.

• Inside Sales Representative, Customer Briefing Lead · Lenovo06-01-2018 – 10-01-2020

  Participated in Lenovo Sales Rotational Program, contributing to sales and customer engagement initiatives.

Education

• Vanderbilt UniversityBachelor’s Degree

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