Katriel Gayle Serion

About

With a Master's in Leadership Management from Theology University and a Bachelor's in Mass Communication/Media Studies from Negros Oriental State University, I have honed my skills in project management, strategic communication, and digital marketing. As the Founder of Katchme Digital Marketing Services and the Marketing Director at Socials Runway Marketing Consultancy, I have led teams to deliver exceptional results and drive client success. My experience as a Recruitment Specialist at English City and a Marketing Manager at REA Concepts & Capital Author has further developed my expertise in strategic recruitment and digital marketing. I am currently serving as the Fractional Chief Marketing Officer at Alz Expeditions, where I continue to pioneer innovative marketing strategies. My journey has empowered businesses to thrive in the digital world, and my vision is to continue creating enduring impacts on clients' businesses.

Experience

• Fractional Chief Marketing Officer · Alz Expeditions08-01-2023
• Marketing Director · Socials Runway Marketing Consultancy07-01-2022

  As the proud Director of Marketing at Socials Runway Marketing Consultancy, my professional journey has been a blend of inspirational achievements and steadfast determination. Over the years, I have channeled my energies into building an agency that stands as a beacon of excellence in digital visibility, offering dynamic solutions tailored to the unique needs of each client. Under my leadership, we have mastered the art of strategic planning, effective team management, and stellar client relations, delivering exceptional results that resonate with our commitment to quality and punctuality. I passionately oversee the agency's administrative functions while also being deeply invested in driving our client's digital success. Every day, I thrive on the challenges and opportunities that come my way, from conceptualizing innovative marketing strategies to leading multi-disciplinary teams. This dynamic role constantly presents avenues to drive significant growth and create an enduring impact on our clients' businesses. I'm not just the Director of Marketing; I'm an integral part of a journey that empowers businesses to thrive in the digital world. My vision is to continue to pioneer strategies that resonate with our clients' goals and contribute to their success. #DigitalMarketing #SocialsRunway #Leadership #ClientSuccess #MarketingInnovation

• Founder · Katchme Digital Marketing Services01-01-2021 – 07-01-2022
• Project and Communications Manager · ShareLove.Fund07-01-2021

  As the Project and Communications Manager at ShareLove.Fund, every day was an opportunity to refine my project management skills and create a positive difference. I took on the mantle of leading various teams, including the website development, book creation, and social media management teams, as well as guiding a dynamic group of students from diverse backgrounds. This hands-on role enabled me to integrate cross-functional collaborations, drive efficient project delivery, and foster a vibrant work environment that encouraged creativity and innovation. My responsibilities spanned across multiple aspects, from creating effective communication strategies to ensuring their successful implementation. Under my leadership, the teams spearheaded several successful projects that greatly contributed to expanding the brand's reach and visibility. A significant milestone in my tenure was co-authoring a book, a testament to my versatility and commitment to knowledge-sharing. The experience not only honed my skills but also allowed me to realize the transformative power of efficient project management and compelling communication in driving organizational growth. Throughout my journey with ShareLove.Fund, I remained committed to making meaningful contributions that would leave lasting impacts. This rewarding experience continues to inspire me in my ongoing career, having shaped me into a seasoned leader with a rich understanding of project management and strategic communication. #ShareLoveFund #ProjectManagement #Communication #Leadership

• Recruitment Specialist · English City01-01-2019

  As a freelance Recruitment Specialist at English City since Jan 2019, my primary role involves identifying and sourcing top talents to meet our diverse staffing needs. Leveraging my strong communication and people skills, I carry out end-to-end recruitment processes, from job postings to candidate screenings, interviews, and onboarding. My adept understanding of various roles and industries has enabled me to attract high-quality candidates across different job levels. Given the freelance nature of the role, I've honed my ability to manage my time and resources effectively, working remotely yet maintaining consistent communication and delivery. This position has further developed my abilities in strategic recruitment, virtual collaboration, and remote work management. #RecruitmentSpecialist #EnglishCity #FreelanceRecruitment

• Marketing Project Manager · D-AMS swimwear04-01-2021

  At D-AMS Swimwear, I embraced a broad array of marketing responsibilities as the Marketing Project Manager. My role encompassed Website Design and Maintenance, Branding, Social Media Marketing and Management, Facebook and Grindr Ads, Email Marketing, and Instagram Growth. I worked closely with the team to ensure our efforts aligned with the brand's identity and communicated effectively with our target audience. Our goal was always to devise marketing strategies that drove engagement and growth. #D_AMSSwimwear #MarketingProjectManager #DigitalMarketing

• Marketing Manager · REA Concepts & Capital Author06-01-2018 – 01-01-2020

  At REA Concepts, I started my digital journey as a Marketing Manager. This role gave me the chance to leverage my marketing expertise and contribute to a team that specialized in web design and social media marketing. Here, I honed my skills in strategic planning and implementation, working closely with the team to devise powerful strategies to increase our clients' digital presence. My focus was on creating comprehensive plans that resonate with target audiences and generate measurable results. My tenure at REA Concepts remains a stepping stone in my digital marketing career. #MarketingManager #REAConcepts #DigitalMarketing

Education

• Theology UniversityMasters, Leadership Management
• Negros Oriental State UniversityBachelor, Mass Communication/Media Studies

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