Katya Kogan

About

With a diverse background in data science, business, and mechanical engineering, I have cultivated a robust career in digital marketing and analytics. I hold a Data Science Diploma from BrainStation and a Business degree from Algonquin College. Currently, I am the Digital Marketing Manager at OssKin, where I lead marketing transformations through CRM implementations and data-driven strategies. Previously, I served as a Digital Marketing Specialist at Measure Marketing Results Inc., where I spearheaded website management and social media strategies. My experience as a Marketing Analytics Consultant at Ubersmith honed my skills in data tracking and SEO. Additionally, I have a passion for swing dancing, teaching Lindy Hop and Balboa at École de danse JiveStudio. My career is marked by a commitment to leveraging data insights to drive marketing success and client engagement.

Experience

• Digital Marketing Manager · OssKin03-01-2024

  As a Digital Marketing Manager, I led the transformation of marketing operations by implementing CRM systems to streamline workflows and enhance communication. I focused on optimizing website performance, improving SEO, and driving engagement through targeted paid media campaigns. Additionally, I developed and executed an agile marketing roadmap, ensuring efficient project execution and proactive growth initiatives. I collaborated closely with cross-functional teams, leading a group of freelancers and agencies to deliver high-quality marketing initiatives. With a strong focus on data-driven decision-making, I optimized campaigns to drive traffic, lead generation, and conversions. By implementing customer-centric marketing strategies and automated systems, I significantly improved client engagement and satisfaction while aligning marketing efforts with the company’s long-term goals.

• Dance Instructor & Coach · École de danse JiveStudio05-01-2022

  Outside of work, I'm an avid swing dancer with a decade of experience, providing classes in Lindy Hop, Balboa, and Collegiate Shag at one of Montreal's dance studios for swing dance. I even coach a Balboa troupe for competitions and performances, always striving to bring joy and energy to the dance floor.

• Digital Marketing Specialist · Measure Marketing Results Inc.09-01-2023 – 03-01-2024

  At Measure Marketing Results Inc., I drove growth by seamlessly blending strategic branding with impactful digital campaigns. I was responsible for both the strategy and execution of their website management, including the creation of a brand new website in less than four months. My role also encompassed social media management, email marketing, and the implementation of comprehensive marketing analytics. I collaborated with diverse teams to craft and execute innovative marketing tactics, ranging from content creation to targeted social media strategies. Through data-driven insights, I continually refined our approach, all with the vision of solidifying Measure Marketing's position as a top-tier inbound marketing agency.

• Marketing Analytics Consultant · Ubersmith01-01-2023 – 09-01-2023

  As a Marketing Analytics Consultant at Ubersmith, I specialize in data tracking and analysis to help improve the company's online presence and marketing strategies. My responsibilities include implementing tracking through Google Tag Manager and Google Analytics for both revloop.com and ubersmith.com to ensure accurate data collection and analysis. I migrated both websites to GA4 to stay up to date with the latest analytics technology. I created customized dashboards for leadership to easily visualize and understand website data. I conducted SEO audits and implemented improvements to enhance the websites' search engine rankings and visibility. I provided education and training to business leadership to help them better understand web analytics and make informed decisions based on data-driven insights.

• Analyst, Marketing Science · Valtech09-01-2021 – 11-01-2022

  As a marketing analyst, I delivered workshops to define KPIs, digital objectives, and project requirements, while educating clients on digital best practices. I implemented optimization roadmaps, data strategies, tagging plans, dashboards, ongoing reports, marketing automation plans, and SEO recommendations to achieve clients' objectives. I conducted research to provide informed recommendations and served as a trusted advisor to clients. I produced thought leadership, provided sales support, and utilized tools such as Excel, Tableau, Looker Studio, and Google Analytics to execute data strategy and provide data analytics solutions. Overall, my expertise in data analysis, research, and strategic consulting helped clients to achieve their digital objectives and improve their business outcomes.

Education

• BrainStationDiploma, Data Science
• Algonquin College of Applied Arts and TechnologyBusiness, Management, Marketing, and Related Support Services
• Algonquin College of Applied Arts and TechnologyMechanical Engineering/Mechanical Technology/Technician

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