Kayla Gladden

About

Hi! I'm Kayla Gladden and I am a Programmatic Specialist/developing Digital Media Marketer with a B.S. in Digital Marketing and minor in Communication Studies. I have experience with the GMP, The TradeDesk, and the Amazon DSP, looking to dive into all other areas of Digital Media! I am proficient in creative workspaces such as Abode Illustrator, InDesign, Photoshop, and Dreamweaver and look forward to expanding my skills! I hope to dive head first into all areas of the Marketing & Advertising world gaining experience in strategic, analytic, management, and creative roles.

Experience

• Programmatic Senior Associate · DEPT®06-01-2024

  As a Programmatic Senior Associate, likely responsibilities include managing and optimizing programmatic advertising campaigns, analyzing performance metrics, and collaborating with cross-functional teams to achieve client objectives.

• Programmatic Executive · Jellyfish10-01-2021 – 06-01-2024

  - Analyzing campaign performance across all stages of the funnel - Optimizing campaigns based on key KPI benchmarks - Utilize the GMP stack to build, examine, and optimize campaigns - Working cross-channel with Paid Media teams, Client Management, and Media Planning & Strategy to plan and implement new activations - Planning, implementing, and reporting on campaigns within DV360, Amazon, and The TradeDesk (TTD)

• Work Study Student Coordinator of Marketing · Stevenson University08-01-2019 – 05-01-2021

  - Updating the SU now portal (internal portal for Stevenson community) for both students and employees with information and flyers for the upcoming events on campus - Edited various items for student and employee knowledge (Weekly Scoop Email Newsletter, Insider Employee newsletter, and SU portal pages for various departments)

• Sales Floor Associate · Chico's FAS, Inc.12-01-2019 – 11-01-2020

  As a Sales Floor Associate, likely responsibilities include assisting customers with purchases, maintaining store displays, and ensuring a positive shopping experience.

• Office of STEM Engagement Intern · NASA - National Aeronautics and Space Administration06-01-2019 – 08-01-2019

  - Acted as Student Mentor to high school intern and provided office support to the Office of Stem Engagement - Created Marketing Materials for the 70th International Astronautical Congress including: Strategic marketing plan and distribution schedule for the IAC Live College event, Designed graphics for the IAC events (flyers, social media posts, web banner), and creating/structuring a Mini handbook for student attendees of IAC events - Developed and constructed 2019 NASA HQ Summer Intern Experience Video - Created a Hitchhikers Guide for incoming NASA HQ interns - Assisted with major events involving the NASA community including Bring Your Child to Work Day Interactive Solar System Exhibit and The Apollo 50th Anniversary on the National Mall Virtual Reality Astronaut training in Neutral Buoyancy Lab - Organized and evaluated a STEM portfolio of activities sponsored by the Office of STEM Engagement

Education

• Stevenson UniversityBachelor's degree, Digital Marketing

Similar talent on Pangea

Marisa K.Programmatic Platform Manager at The Washington PostRRyan B.Senior Digital Marketing StrategistHailey T.Digital Marketing Manager | Growth & Demand Generation Specialist for SaaS & B2BTampa, FLSheena A.Senior Marketing Leader (Product Marketing & Paid Media) | Sr. Programmatic Media & GTM StrategyOrlando, FL