Marisa Kerstanski

About

With a Bachelor of Science in Media Arts & Design and Communications from James Madison University, I have developed a robust career in digital marketing and advertising. Currently, I serve as a Programmatic Platform Manager at The Washington Post, where I manage and optimize advertising platforms to boost revenue and engagement. Prior to this, I honed my skills at Realtime Agency, advancing from Junior Manager to Senior Manager. There, I led digital marketing strategies, managed client accounts, and directed a team to execute successful campaigns. My experience also includes a role as a Cross Channel Media Planning Analyst at Hilton, where I focused on enhancing brand visibility and customer engagement through strategic media planning. My career reflects a strong trajectory in digital marketing, with a focus on programmatic advertising and cross-channel media strategies.

Experience

• Programmatic Platform Manager · The Washington Post11-01-2021

  Responsible for managing and optimizing programmatic advertising platforms to drive revenue and engagement.

• Senior Manager, Manager, Junior Manager · Realtime Agency06-01-2020 – 11-01-2021

  Progressed from Junior Manager to Senior Manager, overseeing digital marketing strategies, managing client accounts, and leading a team to deliver successful campaigns.

• Cross Channel Media Planning Analyst · Hilton11-01-2019 – 06-01-2020

  Analyzed and planned cross-channel media strategies to enhance brand visibility and customer engagement.

Education

• James Madison UniversityBachelor of Science - BS, Media Arts & Design: Integrated Advertising and Corporate Communication; Communications

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