Kayla Thomas

About

Hi, I'm Kayla Aniah, Founder of Aniah Experience. I'm a Creative & Performance Director specializing in music, live entertainment, and artist development with a strong foundation in business strategy, digital marketing, and visual storytelling. I hold a Master’s degree in Music Business from Berklee College of Music, where I developed a deep understanding of the industry ecosystem, long-term artist growth, and the business decisions that support sustainable creative careers. My work spans live performance direction, music videos, brand visuals, and content strategy, helping artists clarify their image, elevate their stage presence, and build cohesive visual identities across digital platforms. I approach creative direction with both artistry and structure, ensuring ideas are not only compelling but executable and aligned with audience growth. I’m currently open to creative direction, performance direction, and production opportunities within music, entertainment, and creative teams. Always open to meaningful collaborations and conversations around building impactful artist brands.

Experience

• Creative Director · Aniah Experience06-01-2024 –

  As Founder & Creative Director, I lead creative vision and execution for music artists and brands, guiding projects from concept through final delivery. My role sits at the intersection of strategy, storytelling, and production, ensuring every creative decision supports brand clarity, audience connection, and visual impact. Key Contributions: •Directed creative concepts for music videos, live performances, brand visuals, and artist campaigns •Developed visual narratives through treatments, mood boards, and creative direction decks •Led and coordinated multidisciplinary creative teams (videographers, editors, stylists, designers, performers) •Partnered closely with artists to shape visual identity, stage presence, and long-term creative direction •Oversaw full production workflows, timelines, and quality control across pre-production, production, and post-production •Edited and refined visual content to ensure alignment with brand identity and storytelling goals •Consulted artists on audience engagement, positioning, and creative growth strategies Focused on building cohesive creative worlds that translate vision into experience and elevate artists across stage and digital platforms.

• Multimedia Assistant · Justerica Angelic Creative Studio08-01-2023 – 07-01-2025

  Supported creative production across visual, digital, and multimedia projects, contributing to content execution, brand visuals, and day-to-day studio operations. Worked closely with the creative lead to bring concepts to life efficiently while maintaining visual consistency and production quality. Key Contributions: •Assisted in producing video and digital content for personal brands and professional businesses •Supported on-set production, including filming, lighting, setup, and behind-the-scenes coordination •Edited, organized, and prepared multimedia assets for social media, web, and client delivery •Executed creative concepts and visual layouts under direction for websites and digital platforms •Managed content preparation, file organization, and basic post-production workflows This role strengthened my technical production skills, attention to detail, and ability to collaborate within a fast-paced studio environment.

• Social Media Manager · Boss Nation Athletes07-01-2023 – 07-01-2025

  Managed and executed social media strategy to increase brand visibility, engagement, and community connection for a competitive cheer organization. Focused on delivering high-energy, on-brand content that reflected team culture, performance excellence, and youth empowerment. Key Contributions: •Planned, created, and scheduled social media content across platforms •Captured and edited photo and video content at practices, competitions, and live events •Developed content ideas aligned with brand voice, trends, and audience engagement •Managed day-to-day posting, captions, and community interaction •Promoted events, competitions, achievements, and team highlights •Maintained visual consistency and brand identity across all platforms •Reviewed performance insights to refine content strategy and improve engagement This role strengthened my ability to blend storytelling, strategy, and real-time content creation in a high-energy, youth-focused environment.

• Multimedia Intern · Saint Xavier University02-01-2023 – 05-01-2023
• Retail Sales Associate · Khol’s09-01-2019 – 01-01-2020

Education

• Berklee College of MusicMaster's degree, Music Business
• Saint Xavier UniversityBachelor of Business Administration - BBA, Business Administration, Management and Digital Marketing

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