Kayla Travis

About

Influencer Marketing and Social Media professional with 2+ years of experience driving impactful digital campaigns for brands across diverse industries. As an Influencer Associate, I specialize in managing influencer partnerships, developing strategic content initiatives, and optimizing social performance to enhance brand visibility and engagement. With a strong background in digital marketing, I blend influencer strategy, content management, paid social, and performance analytics to deliver measurable, results-driven campaigns. Passionate about staying at the forefront of digital trends and building meaningful connections within the industry.

Experience

• Influencer Associate · Acadia2024-08 –
• Account Apprentice | Social Media · Acadia2023-05 – 2024-08

  As an Account Apprentice, my role involves managing and actively engaging with social media communities across various platforms. My responsibilities include both reactive and proactive interactions to boost online visibility and engagement. In addition to handling community engagement and scheduling posts, I provide regular updates and reports to the Account Management team, ensuring seamless communication and strategy implementation.

• Digital Marketing Coordinator · Michael Mackenzie Communications2022-08 – 2023-05

  Create, load, and schedule social media content and campaigns. Develop and maintain expertise in best practices for content. Develop and maintain expertise in paid and earned audience targeting and acquisition methodologies. Develop and maintain expertise in collecting and reporting Google Analytics, social media, PPC, and email marketing data. Analyze engagement data, identify trends and make recommendations for adjustments to plans.

• Intern · Michael Mackenzie Communications2022-05 – 2022-08

Education

• Kennesaw State University - Michael J. Coles College of BusinessBachelor of Business Administration - BBA, Business Management and Marketing

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