Sharon Ogata

About

I am an Influencer & Creator marketer who leverages her relationship building prowess to enhance brand experiences and forge strong influencer relationships. A scientist at heart, I constantly study to learn new skills, stay on top of industry trends and to bring innovative strategy to my team. With a keen focus on analytics and strategic collaboration, I've expanded Influencer & ambassador programs and driven successful TikTok Shop and affiliate strategies, amplifying brand awareness, engagement, and ROI. My approach embodies meticulous planning and execution, paired with effective communication to optimize campaign performance.

Experience

• Community Coordinator · Beekman 180201-01-2025

  Manages influencer and ambassador initiatives, driving community growth and brand advocacy. Assists in campaign execution, including content review and deadline management. Recruits new creators, fosters partner relationships, and analyzes campaign performance using CPV, EMV, and ROAS. Implements strategies to optimize community organization and improve efficiency.

• Influencer Marketing Specialist · Sigma Beauty01-01-2024 – 01-01-2025

  Expanded the influencer program by identifying and recruiting high-potential influencers across diverse platforms and events. Coordinated and executed engaging brand and affiliate TikTok strategy to drive product sales, boost audience engagement and brand awareness resulting in 1.8x MoM growth in program GMV. Planned and executed impactful brand experiences to foster connections with creators, boost engagement, and create lasting impressions. Secured and tracked social media placements to maximize brand exposure.

• President - Black Student Union · University of Minnesota05-01-2019 – 06-01-2020

  Led the Black Student Union, organizing events and initiatives to support and empower the student community. Fostered a sense of community and advocated for student needs.

• Vice President - Black Student Union · University of Minnesota05-01-2018 – 05-01-2019

  Assisted in leading the Black Student Union, supporting the President in organizing events and initiatives to empower the student community.

• Member Services Representative | Program Assistant · University Recreation and Wellness05-01-2018 – 03-01-2020

  Provided excellent customer service to members and assisted in the coordination of wellness programs and activities.

Education

• University of MinnesotaBachelor of Science - BS

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