Keara Hanlon

About

With a Bachelor of Communication in Public Relations, Advertising, and Applied Communication from Michigan State University, I have built a robust career in project management and digital production. Currently, I serve as the Director of Delivery at Goods & Services, where I lead cross-disciplinary teams to achieve strategic business outcomes. My role involves directing projects, managing client relationships, and developing new business proposals. Previously, I held positions as Associate Director at both Goods & Services and EP+Co, where I utilized Agile methodologies and managed product roadmaps. At The Many, I led the Project Management Department for eBay's social account, driving impactful social media campaigns. My career began at Driven Creative Supply Co., where I directed agency projects and implemented operational improvements. My expertise spans strategy, campaign development, and digital marketing, with a focus on enhancing efficiency and effectiveness across all client accounts.

Experience

• Director, Delivery · Goods & Services01-01-2023

  Foster collaboration across cross-disciplinary teams to achieve exceptional business results, maintaining a balance between strategic vision and meticulous attention to operational details. Direct and execute diverse projects encompassing strategy, campaign development, video content production, and creation of web and software products. Serve as the primary point of contact for clients and internal team members, ensuring clarity of objectives, timelines, and expectations throughout project lifecycles. Manage vendor/partner relationships, ensuring alignment with project goals. Collaborate with domain leads to develop New Business proposals and RFP responses, including definition of approach, timelines, budget, and scope. Write comprehensive scopes of work, contracts, and change orders, detailing staffing plans and resource allocations.

• Associate Director, Digital Production · EP+Co10-01-2021 – 05-01-2022

  Served as Scrum Master & Product Owner for Verizon Wireless product, utilizing Agile methodologies with a team of technical developers, UX/UI designers, and researchers. Managed the 2022 Product Roadmap in close partnership with the Director of Technical Development & Experience Design Director. Facilitated department operations, including the writing and coordination of scopes of work, staffing plans, billing processes, and resource management. Provided leadership oversight for senior, mid-level, and associate Digital Producers maintaining a holistic view across all client accounts.

• Associate Director, Project Management · The Many06-01-2021 – 10-01-2021

  Led the Project Management Department for the eBay social account, overseeing the execution and implementation of social media campaigns and content creation tailored to resonate with consumers in pivotal categories. Collaborated closely with Business Affairs, Talent Managers, Account Directors, Social Strategists, Creative Directors, Producers, Art Directors, and Writers to drive the execution of high-impact social media campaigns, featuring celebrity talent and influencers. Mentored a team of up to 5 Project Managers, leading the development and implementation of innovative processes to enhance efficiency and effectiveness.

• Director, Project Management · Driven Creative Supply Co.01-01-2020 – 06-01-2021

  Directed the day-to-day execution of all agency projects across various domains, encompassing brand strategy, brand design, campaign development, social media content, print production, broadcast, and digital marketing/e-commerce websites. Conducted an operational audit of agency project management and operations, leading to the integration of new software and the establishment of standardized processes. Ensured digital and website hygiene for clients, managing the creation and deployment of ads and content to maintain optimal performance and user experience.

Education

• Michigan State UniversityBachelor of Communication, Public Relations, Advertising, and Applied Communication
• Herbert Henry Dow High SchoolDiploma

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