Kellsey Lequick

About

I'm a marketing leader with a knack for marrying the technical and creative, asking questions that bring solutions to the forefront, and simplifying the complex. I believe in the impact of clear positioning, the power of a well-told story, and the strength of a unified team. Experienced in B2B and B2B2C tech.

Experience

• Vice President of Marketing · Remarkable AI2023-05-01 –

  We're on a mission to solve customer experience. More than 1,000 ecommerce brands use Remarkable AI to grow with automated 1:1 messages that make shoppers feel known. Our platform connects with your existing tech stack to generate and deliver personalized messages across email, social, and SMS. You're one click away from being remarkable. Sign up at beremarkable.ai.

• Senior Director, Content and Product Marketing · LeadIQ2022-07-01 – 2023-04-01
• Senior Director, Content Marketing · Genesys2019-03-01 – 2022-07-01
• Product Marketing Manager · Genesys2017-10-01 – 2019-03-01
• Content Marketing Strategist · Parata Systems2014-01-01 – 2017-10-01

  B2B CONTENT MARKETING — Pharmacy and Healthcare — Lead creation of content to fuel lead generation campaigns and drive brand awareness, working closely with team and vendors to produce and promote videos, ebooks, industry briefs, tip sheets, and infographics. — Partner with digital marketing specialist to achieve significant increases in web traffic through social media referrals with a curation platform and editorial calendar. — Scripted, storyboarded, and provided creative direction for an animated video that currently has more than 53,000 views on YouTube. LEAD GENERATION — Plan, develop, and execute lead generation email campaigns, striving to delight customers and prospects by delivering useful and timely content. In 2015, we increased email open rates by 225 percent and click-through rates by 90 percent. — Collaborate with digital marketing specialist on paid advertising campaigns to optimize our landing page design, copy, call-to-action, and offers for conversions. — Support key trade shows, which generated over $4.5 million in revenue in 2014, with: messaging, collateral, and pre- and post-show email and social media campaigns. CORPORATE COMMUNICATIONS — Create case studies, product information sheets, brochures, and videos for sales enablement and use across digital channels. — Prepare communications to employees and customers around industry trends, product developments, and sensitive regulatory and safety updates. — Provide presentation support and coaching for executives and thought leaders.

• Marketing Coordinator · Parata Systems2012-11-01 – 2014-01-01

  Parata provides technology solutions to support coordinated care, better health outcomes and lower medical costs, empowering pharmacists to grow their businesses. As part of the marketing communications team, I create content to fuel lead generation campaigns and drive brand awareness, manage Parata's social media channels and support our digital marketing strategy, and assist in developing messaging and marketing and sales tools.

• Editorial Assistant · Virginia Tech — Office of International Research, Education, and Development2011-03-01 – 2012-11-01

  Virginia Tech's Office of International Research, Education, and Development (OIRED) works to improve lives in developing countries. I helped tell OIRED's story. — Created, edited, and designed presentations, promotional materials, and technical reports and manuals — Produced the Global University, a university-wide newsletter, and led a redesign of the publication — Helped establish OIRED's presence on social media channels and create its blog, The Compass — Initiated a weekly, interoffice email that improved internal communications and became a highlight of our Friday afternoons — Refreshed OIRED's proposal process to improve efficiency and collaboration. I was closely involved in the development of a proposal for which OIRED was awarded $6.2 million in federal funding to help schools in the developing world train the next generation of agricultural professionals.

Education

• Virginia TechBachelor of Arts (B.A.), Interdisciplinary Studies — Professional Writing

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