Rick Nendza

About

20+ years of technology marketing leadership, specializing in product marketing and content strategy for B2B tech. Proven track record launching SaaS products, building GTM motions, and enabling sales with strategic content. Recent work includes IDC’s SaaS product launch, Digibee’s North America expansion, and TEI content development for Forrester.

Experience

• Fractional Product and Content Marketing Consultant · Nendza Product Marketing10-01-2025 –

  Collaborate with tech companies to enhance product and content marketing strategies. Implement best practices for small and new PMM teams, ensuring transparency and efficiency. Led strategic projects including positioning/messaging validation, thought leadership content, content audits and sales enablement training.

• TEI Consultant (Contract Role) · Forrester05-01-2025 –

  Work with Forrester clients to research and write Total Economic Impact (TEI) reports, creating content GTM teams use to educate prospects on the potential ROI of their offerings, validated through Forrester's TEI methodology.

• Director of Product Marketing · IDC05-01-2024 – 10-01-2024

  Launched IDC’s first SaaS product; built positioning, messaging, and enablement strategy from the ground up; produced 10+ full-funnel content assets and trained global sales teams.

• Head Of Product and Content Marketing · Digibee06-01-2022 – 03-01-2024

  First product marketing hire for U.S. expansion of VC-backed SaaS startup; led corporate content strategy and re-wrote site copy for 2023 relaunch; drove GTM campaigns with research, positioning, messaging, and sales training.

• VP, Content Product Marketing · TechTarget02-01-2019 – 06-01-2022

  Created marketing services offerings to monetize TechTarget’s content marketing and demand generation; enabled revenue growth by advising clients on nurture strategy, segmentation, and campaign design.

• VP, Product Marketing: Priority Engine · TechTarget02-01-2017 – 01-01-2019

  Directed GTM and pricing/packaging strategy for the company's first subscription-based SaaS product; led cross-functional teams.

• VP, Product Marketing/Mgmt: Lead Reports · TechTarget10-01-2013 – 02-01-2017

  Scaled Lead Reports from beta to $20M revenue; served as GM and PMM; focused on usability, customer adoption, and persona-aligned messaging.

• Sr. Marketing Director, Storage Media Group · TechTarget07-01-2003 – 10-01-2013

  Managed marketing team and directed multi-department teams to increase awareness and media usage by target audience via multi-channel efforts; grew event business from 2 conferences to 80+ seminars with 7,500+ attendees.

• Website Marketing Manager · TechTarget06-01-2000 – 07-01-2003

  Developed and executed launch marketing plans for five websites.

• Marketing Associate · The Vantage Group09-01-1997 – 05-01-2000

  Created email program that generated $300K+ revenue in first six months of email marketing program.

• International Publishing Liaison · Blackwell Science, Inc.10-01-1996 – 09-01-1997

  Managed B2B client relationships and international sales support.

• Customer Success Manager · WG&L Publishing11-01-1994 – 10-01-1996

  Provided customer service, marketing and sales support for global agencies.

Education

• Le Moyne CollegeB.S., Business Administration

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