Kelsea Josephine

Kelsea Josephine

TikTok Beauty Creator | UGC + Affiliate Marketer | PR-Friendly | Helping Brands Drive Sales with Gen Z-Approved Content

4 yrs experience · Traverse City, MI · 10-20 hrs/week

About

I’m a beauty, fashion + lifestyle content creator with 9K+ TikTok followers, creating Gen Z-optimized videos that are aesthetic, relatable, and built to convert. I specialize in TikTok Shop, affiliate marketing, and UGC that helps brands boost visibility and drive real sales. From skincare and makeup to outfits and everyday must-haves, I focus on scroll-stopping content that solves real problems, sparks curiosity, and inspires action. I create content that feels authentic — not salesy — and builds trust with my audience. Open to PR gifting, paid collabs, UGC campaigns, and influencer partnerships. Let’s make your product go viral — one video at a time. Experienced in beauty, fashion, and lifestyle industries with a focus on TikTok and Instagram platforms.

Skills

Content CreationContent DevelopmentContent ManagementContent StrategyCreative MarketingDigital MarketingFacebookInfluencer MarketingInstagramInstagram ReelsMarketingMarketing StrategyReelsSocial MediaSocial Media ManagementSocial Media MarketingTikTokTikTok ManagementVirtual Assistant

Experience

  • Content Creator

    Creates high-converting, SEO-driven video content that blends authenticity with sales psychology. Specialized in TikTok-first storytelling, UGC campaigns, and organic product placements that drive measurable conversions without ever feeling like a hard sell.

  • Social media · Self Employed2020-03-01 –

    I create high-converting short-form video content across TikTok and Instagram, with a focus on UGC, TikTok Shop, and brand-affiliate campaigns. My content consistently drives product discovery and sales through scroll-stopping hooks, SEO captions, and authentic storytelling. Brands I’ve partnered with include: Halara, Medicube, Dossier, GooGoo Hair Extensions, and WavyTalk. Key skills: TikTok SEO, trend integration, batch filming, voiceovers, product demo scripting, and performance-based content strategy.

  • Content Creator · Freelance2019-01-01 –

    Social media strategist & content creator specializing in high-converting campaigns for beauty, fashion, and lifestyle brands. Developed platform-specific hooks, captions, and CTAs to drive engagement and conversions. Managed content calendars, reporting, and optimization using performance data. Produced and edited TikTok- and Instagram-native videos with trend-driven strategies. Generated consistent TikTok Shop sales through SEO-driven storytelling and voiceovers. Selected Projects: Dossier Perfume Campaign — Multi-video series for Floral Marshmallow & Ambery Vanilla; optimized for TikTok SEO, increasing average watch time by 25%. Halara Activewear — 7+ style try-ons with repeat posting strategy for ongoing reach and engagement. Medicube Acne Line — Educational voiceover-led campaign highlighting transformations, boosting engagement rate by 28%.

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