Xiaonan Liu

About

Bilingual (English/Chinese) social media and content marketer with hands-on experience producing short-form video for 5+ DTC consumer brands. Builds and engages community across TikTok, Instagram, and email, and runs affiliate marketing with consistent weekly sends. Experienced end-to-end content production (planning, filming, CapCut editing, caption/hook writing, comment/DM replies, and performance tracking) and uses Claude/AI tools to scale output while preserving brand voice. Currently hosts TikTok Live commerce for Nailphoria, generating $3,400 in direct sales from a single 2-hour live by optimizing talking points, demo pacing, and product order in real time.

Experience

• Live Host · Nailphoria (Press-On Nail Brand)11-01-2024

  Remote • TikTok Live commerce for a DTC press-on nail brand • Generated $3,400 in direct sales from a single 2-hour TikTok Live by adjusting talking points, demo pacing, and product order in real time based on how the audience was responding. • Host ongoing TikTok Live sessions for Nailphoria, building product narratives around new launches and seasonal drops while keeping the energy on-brand. • Read viewer count, comments, and add-to-cart signals live and adjust pacing in session, which is the same instinct that drives my organic short-form content.

• Freelance Social Content Creator · Self-Employed01-01-2024

  Remote • Short-form video and community work for DTC brands • Produced short-form video content for 5+ DTC consumer brands across multiple categories through a mix of paid UGC, sponsored partnerships, and gifted collaborations, mostly on TikTok with some Instagram Reels. • Grew a personal TikTok and Instagram presence to over 80,000 accounts reached in 30 days by posting consistently, watching which hooks, formats, and audio actually landed, and using what worked to shape the next round of content. • Engage daily with my own community across TikTok, Instagram, and email, replying to comments, DMs, and email replies in a consistent voice, which has taught me firsthand how response time and tone shape long-term loyalty. • Plan, script, film, and edit short-form video end to end using CapCut, and use Claude and other AI tools to accelerate drafting and refine copy without losing brand voice. • Run a separate affiliate marketing business with an active email list, sending 4 to 5 emails per week across Amazon Associates, ShareASale, Impact, and ClickBank, and track opens, clicks, and conversions to refine what I send. • Stay close to short-form trends, sounds, and formats across TikTok and Instagram, and use that as reference when planning new content.

• Livestream Host & On-Camera Talent · Newme (TikTok Live Commerce)01-01-2021 – 12-31-2022

  On-camera execution of brand scripts and product narratives • Hosted high-volume TikTok Live sessions for consumer products and seasonal campaigns, working from brand-supplied scripts, talking points, and product information. • Adjusted live pacing and product order in session based on viewer count, comments, and audience reactions to keep retention up across longer slots. • Supported brand managers on running promotions and campaign slots by feeding back what was landing live, so they could fine-tune scripts, product order, and offers for the next session.

• English Teacher & Trainer · Marvel College01-01-2017 – 12-31-2021

  Teaching, mentoring, and client-facing communication • Mentored and trained 5+ junior teachers, which lifted overall team teaching efficiency by about 30%. Gave clear feedback and helped them get to the team's quality standard. • Delivered hundreds of presentations to students and parents, which built a lot of the on-camera confidence and clear-message instinct I now bring to social content. • Worked as a fast-learning team player in high-pressure, customer-facing situations, which translates well to a fast-moving DTC marketing team.

Education

• Midwestern Career CollegeAssociate Degree, Marketing
• Dalian University of Foreign LanguagesBachelor's Degree, International Trade
• Chaoyang Teachers CollegeJunior College Diploma (3-yr)

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