Kelsey Bigelow

About

Marketing Strategist | Community Builder | Events & Operations Expert I’m passionate about building scalable systems and seamless workflows for marketing, events, and communities. With 7+ years of experience leading marketing, content, and event programs across diverse industries, I specialize in being the first marketing hire who crafts strategies and operational frameworks from the ground up. Experienced in sectors such as e-commerce, community management, and creative industries.

Experience

• Founder · PupTitle2025-09-01 –

  • Founded and developed PupTitle, currently in beta, a desktop and mobile app for tracking dog sport titles and awards. • Designed features to monitor progress for multiple dogs across various sports.

• Community Manager · The Wolf Den2025-04-01 – 2025-06-01

  • Led community management and operations for a private membership group. • Owned all onboarding, member support, SOPs, and day-to-day operations of the community. • Planned and executed virtual events from speaker sourcing to logistics and promotion. • Increased member engagement and retention through consistent communication, strong community culture, and streamlined systems. • Drove membership growth via referrals and organic social strategy.

• Head of Events · Operators Guild2023-10-01 – 2025-03-01

  • Spearheaded over 140+ high-impact events annually, enhancing member engagement and community building. • Directed comprehensive marketing campaigns, maximizing attendance and enriching participant experiences. • Managed the flagship annual convention, ensuring brand alignment and generating six-figure returns.

• Director of Engagement · Operators Guild2023-02-01 – 2023-10-01

  • Successfully developed and implemented a comprehensive marketing strategy that resulted in a 4x increase in membership applications in 3 months. • Developed and implemented a multi-channel digital marketing plan to increase brand awareness. • Oversaw the design and launch of a new website, resulting in a 58% increase in website traffic. • Monitored and reported on website analytics and marketing metrics to ensure successful campaigns. • Implemented social media marketing strategies to increase brand engagement. • Managed marketing budget to ensure cost-effectiveness.

• Marketing Director · Ironton Distillery & Crafthouse2020-03-01 – 2023-02-01

  • Led all content production and marketing efforts across digital, print, and in-person channels, overseeing end-to-end workflows from planning to execution. • Created and managed the editorial calendar, coordinating blog posts, newsletters, social media, and event content across internal and freelance contributors. • Copywrote, designed, and sent branded newsletters. • Ensured all marketing content including advertising and on-site materials met brand guidelines and campaign goals. • Established standardized content processes to enable efficient collaboration across teams. • Directed all aspects of content marketing for major events, generating up to $25,000 per event and supporting $500,000 in annual private event revenue.

• Marketing Manager · Be Well Clinic2017-08-01 – 2020-05-01

  • Developed and executed content-driven marketing campaigns that increased patient appointments by 2,500%. • Created and managed the content calendar, including blog posts, newsletters, and social media campaigns. • Collaborated with internal teams to ensure timely delivery and promotion of content that aligned with clinic services and seasonal initiatives. • Managed content workflows and approval processes to ensure accuracy, compliance, and timeliness in all communications.

• Owner · The Studio Corp2018-07-01 – 2020-03-01

  • Operated a creative studio rental business, providing space for photographers and independent creatives. • Developed a strong community through workshops and networking events, enhancing member engagement. • Managed all aspects of client onboarding, contracts, and customer support, ensuring a seamless experience. • Oversaw all operational aspects of two studio locations, including studio policies and guidelines to maintain a professional, creative, and inclusive environment. • Spearheaded all marketing and branding initiatives including email marketing campaigns, website management (booking platform, blog, and SEO optimization), and social media strategy across Instagram and Facebook. • Created operational workflows and documentation for studio rentals, member support, event coordination, and vendor relationships to ensure consistency and scalability.

• Digital Marketing Specialist · Sanitas Skincare2019-04-01 – 2019-10-01

  • Developed and executed a comprehensive marketing strategy for the e-commerce launch, achieving over $50K in revenue within 90 days. • Created engaging B2B and B2C email campaigns, social media content, and visual media to enhance product visibility. • Led SEO initiatives and utilized analytics to monitor growth, optimizing campaigns for better performance.

• Director of Operations · Denver Style Magazine2014-12-01 – 2018-06-01

  • Built and nurtured a vibrant creative community of freelance fashion industry professionals. • Fostered community and professional growth through engaging events and educational workshops. • Co-created a quarterly print magazine enhancing community visibility and supporting small businesses. • Led social media marketing and event production, driving significant engagement and readership growth.

• Owner · Kelsey Bigelow Photography2009-05-01 – 2016-12-01

  I used project planning, customer service, basic business skills, computer expertise, and technical photography skills to provide lifestyle photography for a diverse customer base. I created and executed marketing promotions through magazine advertising, social media and business partnerships to build and maintain a client base. Primary tools were Adobe Creative Suite 5 (Photoshop, Bridge, and Lightroom,) Microsoft Office Suite, WordPress, social media management and professional-grade digital camera equipment. Primary skills were organization in managing multiple assignments, creativity and a solid work ethic.

• Founder · Aligned Gatherings11-01-2025

Education

• University of Northern ColoradoBachelor of Arts, Visual Arts: Photography

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