Kelsey McKasson

About

As an analytical and results-oriented marketing professional, I utilize a customer-centric approach to curate and implement effective marketing content and strategies that nurture customers through an integrated journey from initial awareness to long-lasting loyalty. I utilize creativity in a strategic approach to develop innovative projects and campaigns that build brand recognition and make an impact. I have taken on many roles in my career thus far which have taught me the skills to manage various projects and overcome complex challenges. I am passionate about utilizing the analytical and strategic aspects of marketing to make data-driven decisions to drive consumer growth. My experiences shed light on the true values exhibited in my work: - I am forward-thinking with the tenacity and drive to make my big ideas a reality - I am always eager to learn - I strive to motivate and support those around me The world we live in is constantly evolving, so I bring adaptability, creativity, and perseverance to every obstacle that I face.

Experience

• Marketing Manager · Insignia Event Services06-01-2025

  As a Marketing Manager, likely responsible for developing and executing marketing strategies to promote events and services, managing marketing budgets, and collaborating with teams to enhance brand visibility.

• Tour Marketing Manager - Comedy · Live Nation Entertainment02-01-2025 – 06-01-2025

  As a Tour Marketing Manager - Comedy, likely responsible for overseeing marketing campaigns for comedy tours, coordinating with artists and management, and driving ticket sales through strategic marketing efforts.

• Tour Marketing Coordinator · Live Nation Entertainment08-01-2022 – 03-01-2025

  Supported artist agency and management representative partners in the development of marketing campaigns for nationally and internationally booked tours. Managed projects and performance across various teams including paid digital media, public relations, CRM, social media, partnerships, and analytics to drive traffic and increase ticket sales. Coordinated tour details including on sale timing, advertising budgets, and tour logistics with internal and external stakeholders.

• Viejas Arena Office and Marketing Assistant · Associated Students, San Diego State University07-01-2021 – 05-01-2022

  Coordinated and executed creative social media content for Viejas Arena and the Cal Coast Credit Union Open Air Theatre on Facebook, Instagram, and Twitter increasing followers by 178%. Implemented strategic marketing campaigns and promotions for concerts, basketball games, and special events through managing website content, marquees, and social media. Completed administrative tasks including department payroll, hiring of part-time staff, organizing event calendars, tracking ticket counts for expected attendance, and communicating with sponsors.

• Event Operations · San Diego Padres03-01-2018 – 08-01-2021

  Collaborated with various departments including marketing, special events, guest experience, community relations, and ticket operations to implement various special events at Petco Park. Crew lead in game-day operations including promotional giveaways, executive assistance, batting practice, community outreach, guest services, and player family assistance. Coordinated logistics with management. Participated in the timely setup, execution, and breakdown of a wide range of special events such as concerts, corporate events, golf events, and holiday markets.

Education

• San Diego State UniversityBachelors of Science in Business Administration, Marketing, Integrated Marketing Communication
• Paris School of BusinessCertificate of Business in Marketing, Luxury Marketing

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