Keshvi Shah

About

Keshvi Shah is a growth and marketing leader with founder and startup-investment experience, a strong operations and analytics foundation, and a track record of building scalable customer pipelines. She excels at GTM strategy, data-driven decision making, and cross-functional collaboration across startups and corporate environments. Currently pursuing a Master of Science in Entrepreneurship and Innovation at USC (2024–2025) and leading growth initiatives as the founder of Kataana Jewels (DTC eCommerce), while supporting venture research and investment evaluation at Pegasus Angel Accelerator and Musa Capital to inform sourcing and partnership decisions.

Experience

• Summer Investment Analyst Intern · Musa Capital05-01-2025 – 10-31-2025

  Conducted market, competitive, and business model analysis across early-stage startups to inform investment theses and strategic positioning. Built data-driven evaluation frameworks and concise internal memos synthesizing qualitative and quantitative insights for partner decision-making.

• Venture Fellow and Researcher · Pegasus Angel Accelerator08-01-2024 – 03-31-2025

  Researched startups and markets to support sourcing, identify opportunities, and improve outreach effectiveness for early-stage ventures. Supported external relationship-building initiatives for demo days and pitch events, helping secure sponsorships and increase attendance by 20%. Evaluated startup materials, market positioning, and go-to-market strategies, synthesizing findings into concise recommendations for internal stakeholders.

• Project Management Intern · Samara Art Gallery01-01-2024 – 04-30-2024

  Supported GTM and digital marketing initiatives for a fintech-enabled platform, contributing to market research, financial feasibility analysis, and investor-facing pitch materials. Executed targeted digital campaigns and performance tracking that increased online visibility by 20% and strengthened audience engagement.

• Operations Management Intern · Arvind Ltd.05-01-2023 – 07-31-2023

  Implemented a Denim Planning System (DPS) to improve data accuracy and integrate technology implementation, reduce errors by 20%, and enhance cross-functional decision-making. Applied data-driven analysis to optimize workflows and improve operational efficiency by 25%.

• Management Intern · Apidel Technologies06-01-2022 – 07-31-2022

  Managed business development, CRM, recruitment, and client communication activities across teams, helping track outreach, maintain workflows, and support day-to-day execution. Assisted with candidate and client coordination, operational follow-ups, and performance tracking in a fast-paced environment.

• Founder · Kataana Jewels (DTC eCommerce)04-01-2020 –

  Built and managed a 700+ customer pipeline through outbound prospecting, inbound qualification, and personalized follow-ups, consistently handling 20-30 daily outreach touches. Analyzed customer behavior, campaign performance, and sales data to refine strategy, increasing repeat purchases by 25%. Developed retention and upsell initiatives using customer insights and performance tracking to improve LTV and customer satisfaction. Communicated directly with customers and partners to build trust, resolve issues, and maintain strong ongoing relationships.

Education

• Marshall School of Business, University of Southern CaliforniaMaster of Science in Entrepreneurship and Innovation, Entrepreneurship and Innovation
• Ahmedabad UniversityBachelors of Business Administration (Hons.), Operations Management

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