Kevin Osborn

About

Senior UX and Product Designer with 15+ years of design experience and a founder of Ursa Design, a fractional UX practice. Expert at translating complex workflows into intuitive product experiences across B2B SaaS and Enterprise software, delivering measurable business and customer impact. Leads end-to-end product design, research, design systems, prototyping (including rapid AI prototypes), and cross-functional collaboration from discovery through delivery.

Experience

• Fractional Senior UX Designer & Founder · Ursa Design03-01-2025

  Lead end-to-end product design for key features, from discovery through delivery. Conduct research, stakeholder interviews, and design workshops to establish requirements. Translate complex business rules and technical constraints into intuitive workflows. Create wireframes, user flows, prototypes, and high-fidelity UI designs and rapid AI prototypes. Collaborate closely with engineering and product to refine scope and ensure alignment. Produce design systems documenting functional specifications and component-level guidance. Support parallel work-streams across multiple clients with consistent delivery. Clients include Sagepath Reply, Valorem Reply, Headstorm.ai, Bitovi, and more.

• Senior Product Designer · Bitovi07-01-2022 – 03-31-2025

  Led end-to-end design for complex pro jects, research to execution and iteration. Organized design thinking workshops to align stakeholders and surface user needs early. Translated goals and requirements into well-structured design deliverables, including wireframes, prototypes, and final UI designs. Visualized data with complex dashboards, multi-layered graphs, and map-based data. Led qualitative research, synthesized insights into strategic input for business partners. Decreased user audit times by over 30%, translating into significant cost/time savings. Built strong client partnerships leading to team expansion and continued project funding.

• Art Director · Isobar04-01-2012 – 07-31-2022

  Collaborated closely with PMs, engineers, and analysts in an agile environment. 35% improvement in willingness to create an account for GM. Increased site revenue by 26% YoY for Enterprise Rent-a-Car. Mentored designers to elevate the quality of work across the team.

• UI Designer · Grit Design07-01-2010 – 03-31-2012

  Partnered with engineering to ensure high-quality implementation. Designed intuitive, end-to-end user experiences for responsive web.

Education

• Macomb Community CollegeAssociates Degree, Web Page Design
• Macomb Community CollegeAssociates Degree, Digital Art & Animation
• Macomb Community CollegeAssociates Degree, Digital Design & Layout

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