Alex Grinyayev

About

UX Designer with 15+ years of experience making complex products easier to use — faster than you'd expect. I've shipped UX for aviation, banking, retail, and enterprise B2B — regulated industries where getting it wrong is expensive. I use AI tools to compress research and synthesis cycles, so I move quickly without cutting corners. Whether you need a full discovery sprint, a usability audit, or a design system foundation, I scope tightly, deliver cleanly, and hand off work your engineers can actually build from. Currently available for contract and fractional engagements.

Experience

• UX Advisory Architect · Delta Air Lines04-01-2023 – 05-01-2026

  • Led experience design across business-critical domains — catering, crew, and in-flight services — partnering with Product and Engineering to connect design decisions to measurable OKRs. • Introduced the Product Trio framework (UX, Product, Engineering) to unify joint planning and design delivery, improving feature delivery predictability from 50% to 100% over three consecutive increments. • Built an AI-assisted rapid prototyping workflow converting post-discovery session notes into interactive HTML prototypes within hours — compressing time-to-shared-visual-reference from days to hours on complex, data-heavy features. • Evolved Delta's Airfoil design system by initiating Figma MCP server integration — enabling AI tooling to generate on-brand, production-accurate prototypes directly from the design system, eliminating fidelity gaps between rapid iteration and final delivery. • Designed a structured AI-assisted usability research synthesis workflow — reducing post-research analysis time from six to two hours while preserving qualitative rigor. • Contributed UX-specific heuristic steering and agent configuration files (grounded in Nielsen Norman Group principles) to Delta's enterprise AI kit, extending UX-informed guidance across all product teams. • Mentored UX designers through structured feedback cycles, design thinking workshops, and portfolio reviews — raising craft quality and cross-functional communication across four product squads.

• UX Design Lead (SAP) · Mindset Consulting, LLC05-01-2021 – 04-01-2023

  • Led UX for multiple client engagements — translating complex operational workflows into intuitive, accessible SAP Fiori experiences. • Facilitated design thinking workshops with geographically distributed stakeholders, driving alignment on core experience challenges from discovery through delivery.

• Senior UX Consultant · Prime Therapeutics (Contract)04-01-2020 – 05-01-2021

  • Designed patient- and provider-facing experiences for a pharmacy benefit management platform, navigating complex healthcare regulatory requirements, legal review cycles, and multi-stakeholder alignment across clinical, compliance, and business partners. • Conducted user research grounded in real patient and provider behaviors — surfacing friction points in high-stakes health interactions and building the evidentiary case for design decisions.

• Senior UX Consultant · Delta Air Lines (Contract)03-01-2019 – 03-01-2020

  • Translated complex business and operational requirements into UX deliverables across employee-facing digital tools — bridging product vision and technical feasibility with clear interaction models and high-fidelity prototypes. • Conducted user research and rapid prototyping to inform strategic design decisions; facilitated usability testing to validate interaction patterns before development investment.

• Lead Designer · GE Capital / Element Fleet Management03-01-2014 – 03-01-2019

  • Led experience design for MyFleetOffice2, a B2B digital fleet management platform — building scalable UX patterns across asset ordering, driver experience, and fleet tracking for a multi-persona, multi-touchpoint ecosystem. • Partnered with global software teams on design implementation fidelity; drove iterative improvements through user research and usability validation across fleet managers, drivers, and administrators.

• Manager, CX Design · Best Buy04-01-2012 – 03-01-2014

  • Hired and led a team of UX designers delivering consumer-facing digital experiences at enterprise B2B/B2C scale — setting quality standards, mentoring designers, and collaborating across product, engineering, and analytics. • Championed inclusive design principles across a high-traffic digital environment; guided creative and content strategy teams through user research and business requirements.

Education

• Nielsen Norman GroupCertificate, UX Management Certificate
• Minneapolis College of Art and DesignBFA, Interactive Media
• South Ural State UniversityBS, Electrical Engineering

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