Khushboo Shah

About

Paid Search Expert with Over a Decade of Experience As a seasoned Paid Search Expert with over a decade of experience, I excel in driving impactful digital advertising campaigns and maximizing ROI. My background in public relations, digital advertising, and communications allows me to navigate the digital landscape effectively. I have successfully managed and optimized paid search campaigns across various industries, consistently delivering outstanding results. With two years of experience in Account-Based Marketing (ABM) and LinkedIn advertising, I create targeted campaigns that engage and convert key accounts. I am Google Search and Display Ad certified, staying current with industry trends and best practices.

Experience

• Paid Search Consultant · Sage Consultancy06-01-2022

  Paid Search Freelance Work I have extensive experience freelancing in paid search for a diverse range of clients. My portfolio includes: Global HCM Management: Executed international paid search campaigns to attract and convert leads for global HCM solutions, optimizing for diverse markets and languages. Car Companies: Developed and managed ad campaigns for automotive clients, driving leads and sales for both new and used vehicles, with a focus on targeted local and national markets. Real Estate: Developed and managed paid search campaigns to drive property inquiries and sales, leveraging targeted keywords and local SEO strategies. Cleaning Services: Created highly effective ad campaigns to generate leads and increase bookings, optimizing for both residential and commercial cleaning services. Security: Ran comprehensive paid search initiatives for security companies, focusing on lead generation and brand visibility in a competitive market. Law Firms: Designed and executed paid search campaigns to attract potential clients, focusing on specific legal services and practice areas. Interior Design Firms: Crafted targeted ads to showcase design services and attract high-value clients, utilizing visually appealing ad copy and landing pages. Franchise Restaurants: Managed campaigns to promote new locations and drive foot traffic, emphasizing local promotions and offers. Lighting and Fittings: Implemented paid search strategies for businesses in the lighting and fittings industry, focusing on product visibility and online sales. I have worked with budgets ranging from $500 a month to $500,000, demonstrating flexibility and expertise in managing both small and large-scale campaigns. My global experience has equipped me with the skills to handle diverse markets and optimize campaigns for maximum ROI across various regions.

• Advertising and Media Manager · Dayforce07-01-2021

  Responsible for managing advertising campaigns and media strategies to enhance brand visibility and engagement.

• Search Engine Marketing Manager · Saatchi & Saatchi11-01-2020 – 07-01-2021

  Managed search engine marketing campaigns to optimize online presence and drive traffic.

• Google Ads Account Strategist & SME · Google Ads (Teleperformance)11-01-2019 – 11-01-2020

  Specialized in managing Google Ads accounts and providing subject matter expertise to optimize ad performance.

• Sr Digital Account Manager · Katalyst Reputation Management10-01-2017 – 11-01-2019

  Oversaw digital accounts and developed strategies to manage and improve online reputation.

• Sr Digital Marketing Manager · UNE11-01-2012 – 09-01-2017

  Led digital marketing initiatives to drive brand growth and customer engagement.

Education

• KPB Hinduja College of CommerceBachelors in Mass Media with Distinction
• St. Anne Girls High School

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