Khushboo Vansia

About

With a Master of Design from Emily Carr University of Art and Design and a Bachelor in Design from Srishti Institute of Art, Design and Technology, I am a seasoned Product Designer with a robust portfolio. Currently at Syzl, I lead end-to-end development-ready designs, significantly reducing user onboarding time and enhancing UX. My tenure at Apryse saw a 92% revenue increase and a 158% rise in conversion rates through strategic design initiatives. As a Freelance Designer, I delivered high-quality creative solutions, and at On This Spot, I contributed to a seamless user experience for 25K active users. Additionally, I have mentored students at StudyFree, guiding them through their academic and career journeys.

Experience

• Product Design Consultant · DreamSpace11-01-2023

  ● Led the end-to-end design process for various web and mobile projects, ensuring user-centric and intuitive experiences that align with business goals. ● Conducted comprehensive user research and usability testing, translating findings into actionable design improvements and ensuring alignment with user needs. ● Collaborated closely with cross-functional teams including product managers, engineers, and user researchers, to iteratively improve the user experience and drive product success. ● Utilized Figma and other prototyping tools to create wireframes, interactive prototypes, and high-fidelity designs, consistently receiving positive feedback from design reviews and stakeholders.

• Product Designer · Syzl05-01-2023 – 10-01-2023

  ● Led the end-to-end customer journey in an agile environment and launch of a B2C & B2C /SaaS product feature, resulting in 500+ active users in the first month & driving revenue growth. ● Produced design specifications, and documentation for web and mobile especially around accessibility and inclusive design via & data-driven decisions. ● Reduced user onboarding time by 60% through strategic solutions & user-centric approach via usability testing & QA. ● Collaborated with cross-disciplinary UX team, engineers, and product managers. Also created Feature Briefs, Change Requests, Feedback sessions, and Bug-tracking records for streamlined product design, while also mentoring junior designer. ● Leading user research (qualitative & quantitative methods & methodologies), analyzing, gathering and synthesizing data pre and post launch. ● Developed and maintained a robust design system, ensuring consistency and scalability across the platform. Produced detailed design guides and component libraries. ● Promoted user-centered design principles and design system adoption within the organization, while communicating rationale and educating stakeholders based on user research and data.

• Product Designer · Apryse10-01-2021 – 02-01-2023

  B2C SaaS: Created end-to-end production-ready designs for Xodo mobile and web, reaching 4.5M and 2.4M active users respectively by Dec 2022. Contributed to 92% revenue increase, generating USD 678k by year-end via user-focused product development with agile & effective design strategies for mobile & web. Designed data-driven design strategies for cross-functional teams, leading to a 158% increase in conversion rate and 15% reduction in cancellation rate. Maintained consistent visual styling to ensure user experience, ultimately achieving a 4.6 user rating. Constructed design systems that enabled the quick deployment of improved designs, accelerating the feedback loop and allowing for rapid iterations. Collaborated cross-departmentally with UI & engineering teams to create pixel-perfect customer experiences modeled from user feedback. Conducted usability interviews & A/B testing to gain insights into how to maximize user productivity, leading to a retention rate increase by 32%. Designed Xodo cloud and new features, creating an improved user experience for 74K daily customers & leading to a 68% increase in active users within 2 months of launch. B2B SaaS: Crafted a B2B SDK product to elevate developer experience for enterprise clients, streamlining integration for optimal utilization. The result? A highly successful product, meeting technical requirements, enhancing the developer journey, and boosting adoption rates while reducing integration times.

• Freelance Designer · Self-employed01-01-2020

  As a Freelance Designer, likely contributed to various design projects, providing creative solutions and delivering high-quality designs to clients.

• Student Mentor · StudyFree11-01-2021 – 04-01-2022

  As a Student Mentor, likely provided guidance and support to students, helping them navigate their academic and career paths.

• User Experience Designer · On This Spot06-01-2021 – 10-01-2021

  ● Accelerated UX/UI for 'On This Spot' app (B2C), providing self-guided historic tours and contributed to 25K active users. ● Collaborated with development team to deliver seamless user experiences through research, wireframes, and prototypes. Manage multiple projects simultaneously, prioritize tasks, and ensure the product is meeting all deadlines. ● Created visual assets for marketing website in collaboration with social media team to improve software-client connection.

• UX Designer · NR Groups10-01-2017 – 07-01-2019

  ● Crafted intuitive user interfaces for web and mobile apps (B2C), enhancing property discovery and acquisition. ● Simplified complex designs, validated concepts with site maps, and ensured user-friendly experiences.

Education

• Emily Carr University of Art and DesignMaster of Design (M.Des)
• Srishti Institute of Art, Design and TechnologyBachelor in Design (B.Des), Product Design

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