Kimberlee Alexandria D.

About

With a diverse educational background in Digital/Multimedia Design, Esthiology, and Communication, I have built a multifaceted career in marketing and design. As the founder of Intercom, I specialize in email marketing for start-up CPG brands, focusing on digital creative campaign development and execution. At CEISÉ, I lead product innovation and direct marketing strategies, overseeing creative direction and managing partnerships. My role as a Production Artist/Digital Designer at bohan Advertising involves collaborating with a Fortune 500 company to create digital assets for various campaigns. Previously, I served as an Administrative Assistant at Vanderbilt University Medical Center, where I coordinated events and managed communications. My early career included a stint as an Office and Marketing Assistant at MEPR Agency, where I honed my skills in social media management and client relations. My experience is complemented by a Bachelor’s Degree in Communication and Media Studies from the University of South Carolina-Beaufort.

Experience

• Founder, Email Marketing Designer + Manager · Intercom01-01-2017

  Email marketing manager and designer for start-up CPG brands across snacks, food, beverage, lifestyle and hospitality. Specializes in digital creative campaign development and execution, planning, designing and deploying email campaigns in Klaviyo, while setting up and developing automated flows and SMS campaigns in Postscript. Offers marketing counseling to align marketing positioning with goals.

• Founder & Owner · CEISÉ06-01-2018

  Develops innovative formulas and leads R&D for new products. Directs marketing and advertising campaigns, oversees creative direction, and executes design for print and digital collateral. Leads strategy and planning for retail/wholesale partnerships and DTC. Manages a yearly summer internship program and plans partnerships and programs for events. Oversees new business development and relationships with external partners for manufacturing.

• Production Artist/Digital Designer · bohan Advertising01-01-2023 – 02-01-2024

  Works alongside a Fortune 500 company on conceptualizing and designing digital assets across social, web, email, and paid campaigns. Responsibilities include creating social media assets, email assets, designing/animating GIFs, video editing, creating weekly assets for web, and planning UGC video content. Collaborates with the social team to brainstorm content ideas for campaigns.

• Administrative Assistant · Vanderbilt University Medical Center08-01-2018 – 09-01-2020

  Administrative Assistant for the Department of Psychiatry Community Programs and School-Based Programs. Duties include planning events, ordering supplies, coordinating meetings, assisting with webinars, building forms, hotel booking, managing newsletters, and orienting new staff.

• Office and Marketing Assistant · MEPR Agency02-01-2018 – 04-01-2018

  Served as the agency's in-house photographer, prepared monthly social content calendar, organized office, assisted with client materials, designed office stationery, managed social media accounts, coordinated meetings, and assisted with client event planning.

Education

• Southern New Hampshire UniversityWeb Page, Digital/Multimedia and Information Resources Design
• Aveda Institute-CovingtonEsthiology, Esthiology - Skin Care
• University of South Carolina-BeaufortBachelor’s Degree, Communication and Media Studies
• Orangeburg-Wilkinson High School

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