Kimberly Priddy

About

Business leader with a passion for Marketing and Organizational Development. Extensive experience in leadership roles within the marketing industry, including strategic roles at Amazon and U-Haul. Specializes in digital marketing, organizational leadership, and education. Developed comprehensive email marketing curriculum and mentored students in marketing automation.

Experience

• Chief Executive Officer · ReBranding U Consulting, LLC2024-10 –
• Adjunct Professor of Marketing · Trilogy Education2021-12 –

  Developed and delivered comprehensive curriculum in email marketing strategies, Salesforce platforms, and marketing analytics, maintaining a 97% completion rate. Mentored students in email marketing best practices, campaign optimization, and marketing automation.

• Marketing Manager · Amazon2021-08 – 2024-10

  Led end-to-end email marketing strategies using advanced platforms, resulting in 35% YoY conversion growth through targeted segmentation and personalization.

• Territory Manager · Amazon2020-11 – 2021-08

  Developed and implemented multi-channel digital marketing campaigns through innovative content strategies.

• Digital Marketing & Web Analysis Project Manager · U-Haul2019-12 – 2020-11

  Generated strategic marketing insights using advanced analytics tools like Tableau and Databricks, driving data-informed campaign optimization.

• Digital Marketing Analyst & Content Strategist · U-Haul2019-01 – 2019-12

  Created and implemented data-driven marketing personas to enhance customer engagement across multiple product lines.

• Sr Consultant, Client Implementations · CVS Health2018-06 – 2019-01

  Managed the execution of direct mail and digital communication programs for 3M+ members in a highly regulated healthcare environment, ensuring compliance while maintaining engaging customer experiences.

• Communication Consultant · CVS Health2015-09 – 2018-06

  Led implementation of integrated marketing campaigns across multiple channels, including development of content strategies, cost estimates, and project planning.

• Marketing Analyst · U-Haul2013-03 – 2015-09

  Developed and executed integrated marketing campaigns across digital, social, and print channels for 30+ clients.

• Department Manager · H&M2012-08 – 2013-03

Education

• Grand Canyon UniversityDoctor of Education - EdD, Organizational Leadership
• University of PhoenixMaster of Management, Business, Management, Marketing, and Related Support Services
• Alabama Agricultural and Mechanical UniversityBachelor of Science - BS, Marketing

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