Kira Kirsch

About

Hello, I'm Kira! I have been creating strategy and editing content for social media for 2+ years and I am extremely passionate about creating content that is backed with strategy and data. I, myself as an entrepreneur know how difficult it can be to remain active on social media whilst doing a million other things on the side. My mission is to help businesses and personal brands reach their full potential through the power of digital media.

Experience

• E-Commerce · SEPHORA2024-11-01 – 2025-06-01

  - Managed product catalog for 3rd-party retailers in Scandinavia and Switzerland, ensuring data accuracy and consistency. - Successfully managed weekly product launches across multiple platforms. - Implemented rigorous quality checks and improvements to product listings. - Managed video content for product pages. - Managed the internal test club, gathering valuable product feedback. - Implemented engaging tiles and animations on Sephora websites. - Facilitated seamless communication with the supply chain team, ensuring timely and accurate catalog updates. - Took the lead on a project to optimize PDPs at 3rd-party retailers, focusing on improving the customer journey and driving conversions.

• Digital Communications & Social Media · TeamViewer2023-05-01 – 2024-11-01

  - Managed and executed TeamViewer's global social media strategy, ensuring consistent brand voice and compelling content across all channels. - Managed the cross-channel content calendar, from planning and creating posts to scheduling and analyzing their impact. - Engaged in social listening to proactively monitor TeamViewer's online presence and identify key trends and opportunities. - Crafted daily content recommendations for employees to amplify brand messaging and foster employee engagement. - Collaborated with various teams to develop and launch dynamic social media campaigns. - Developed content shot lists and created engaging short-form videos for social media platforms. Supported the corporate influencer program and contributed to PR efforts by writing compelling customer success stories for the TeamViewer website.

• Content Marketing · TeamViewer2022-11-01 – 2023-04-01

  - Supported content production and maintenance, ensuring alignment with overall content strategy through thorough revision of blog articles. - Created and analyzed comprehensive reports to provide the team with actionable KPI insights, driving data-informed decision-making. - Maintained and updated the content marketing hub with the latest internal assets, ensuring easy access to key resources.

• Online & Performance Marketing · HUGO BOSS2022-03-01 – 2022-09-01

  - Developed, optimized, and managed paid media campaigns across Search Engine Advertising (SEA) and social media platforms, including budget allocation and performance analysis. - Analyzed campaign data to uncover trends and insights, continuously improving campaign performance and ROI. - Conducted comprehensive competitor and market research, ongoing keyword discovery, and SEO optimization, including strategic category naming on hugoboss.com. - Managed Apple Search Ads accounts, with full ownership of budget allocation and performance analysis, driving targeted traffic and conversions. - Indipendently developed and launched a successful SEA campaign for the HUGO BOSS Pre-Loved website launch in France. Additionally, I contributed to the Awareness Diversity Taskforce, promoting inclusivity and equal opportunities within the company.

• Scientific Assistant · Aalen University2021-10-01 – 2022-02-01

  - Critically evaluated empirical research results and relevant literature to inform decision-making and strategic planning. - Developed and delivered engaging PowerPoint presentations on diverse topics, with a primary focus on sustainability and cybersecurity. - Provided administrative support to ensure efficient and effective operations.

• Marketing And Sales · Exertis Pro AV Österreich (formerly COMM-TEC)2020-08-01 – 2020-08-01

  - Provided support to dealers and customers, addressing inquiries, resolving issues, and ensuring satisfaction. - Efficiently processed orders using the company's office technology program, ensuring accuracy and timely fulfillment. - Created product photography and integrated the images into the new web shop, enhancing visual appeal and driving sales. - Managed data and provided administrative support to ensure smooth operations and accurate record-keeping.

• Web Development · GFE Media GmbH2019-03-01 – 2019-03-01

  - Developed and launched a comprehensive website and social media presence for a non-profit organization, including logo design, social media account creation, and email newsletter setup. - Presented project results to the client and provided strategic guidance on optimizing their future online presence.

Education

• Düsseldorf University of Applied SciencesMaster of Arts - MA, Communications-, Multimedia- & Marketmanagement
• Aalen UniversityBachelor of Arts - BA, International Business

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