Ludmila Zimermanova

About

With a Bachelor's degree in Communication and Media Studies from KEA - Københavns Erhvervsakademi, I have cultivated a diverse skill set in design, marketing, and customer success. As a Freelance Designer, I partner with startups to develop component libraries, user flows, and branding strategies. Previously, I served as Marketing Manager at TheHub.io, where I executed data-driven social media strategies, managed marketing campaigns, and optimized email automation processes. My role as Marketing Specialist at TheHub.io involved leveraging analytics for content optimization and leading rebranding efforts. As Co-Founder of Cherry Pop, I crafted social media strategies and managed stakeholder relationships. At Rainmaking, I excelled as Customer Success Lead, focusing on KPI analysis, stakeholder communication, and customer service. My experience spans creating compelling content, executing marketing strategies, and fostering strong professional networks.

Experience

• Freelance Designer · Freelance12-01-2023

  As a freelancer, I have partnered with various early-stage startups, contributing to diverse projects by: Developing comprehensive component libraries using Figma to streamline design processes and maintain brand consistency. Designing intuitive user flows for mobile applications, enhancing user experience through iterative design and user testing. Conducting user research and UX analysis to guide design decisions and improve product usability. Executing graphic design tasks, including icon design and branding, to effectively communicate brand identity and boost user engagement. Creating social media strategies to enhance digital presence. Designing promotional materials to support marketing campaigns.

• Marketing Manager · TheHub.io01-01-2023 – 08-01-2023

  In my role as a Marketing Manager at thehub.io, I was presented with a unique opportunity as the company was acquired by Mesh Community and merged with Startupmatcher. Throughout my full-time career, I have been responsible for a wide range of tasks including: Creating and executing data-driven SoMe strategies to enhance brand visibility, engage the target audience, and drive business growth. Monitoring campaign metrics and conducting A/B testing to drive higher conversion rates. Creating monthly content plans for all SoMe platforms to ensure a stable and consistent content production. Developing eye-catching designs that encapsulate brand essence and captivate audiences across various channels such as LinkedIn, Facebook, Instagram, Twitter, and own blog platform Insights. Planning and executing end-to-end marketing campaigns that align with organizational objectives and target specific audiences and continuously improving campaign performances - working with LinkedIn Ad Manager and Facebook Business Manager. Crafting persuasive and engaging copy for various marketing materials, including advertisements, website content, email campaigns, newsletters, blog posts, or physical marketing materials. Assisting in the recruiting process and contributing to a seamless onboarding of new team members, encouraging a cohesive and productive work environment. Developing clear OKRs that align marketing efforts with overall company goals. Assisting in building email automation processes and ensuring active flows are optimized (Active Campaign). Coordinating and executing impactful events, leveraging them as powerful marketing opportunities to promote our brand and engage with our target audience. Forging strong relationships that open doors to exciting collaborations and broaden our reach in the market.

• Marketing Specialist · TheHub.io03-01-2022 – 01-01-2023

  As a results-driven Marketing Specialist with a passion for crafting impactful strategies and creating compelling content that resonates with audiences, I had the chance to work on a venture project called thehub.io in partnership with Danske Bank. Some of them included: Assisting in creating and executing data-driven SoMe strategies to enhance brand visibility, engage the target audience, and drive business growth. Leveraging platforms' analytics and insights to optimize content performance and marketing strategies. Developing eye-catching designs that encapsulate brand essence and contribute to memorable customer experiences. Expanding SoMe channels - creation of a TikTok channel, leveraging the platform's immense potential to engage a new and dynamic audience, amplifying brand awareness and fostering meaningful connections. Playing a pivotal role in leading the rebranding efforts of our blog platform, formerly known as The Nordic Hub Blog. Planning and executing end-to-end marketing campaigns that align with organizational objectives and target specific audiences. Contributing to the development of clear OKRs that align marketing efforts with overall company goals - ensuring that OKRs are measurable and ambitious. Crafting persuasive and engaging copy for various marketing materials, including advertisements, website content, email campaigns, newsletters, blog posts, or physical marketing materials. Creating impactful video content by recording, editing, and optimizing footage to produce visually appealing and compelling promotional materials.

• Co-Founder · Cherry Pop03-01-2020 – 06-01-2022

  As a Co-Founder and driven entrepreneur, I have played a role in shaping the success of Cherry Pop and with exceptional results. My passion for innovation and creativity has enabled me to excel in diverse areas, from crafting captivating SoMe strategies to nurturing strong industry connections and managing stakeholders. Here are some of the key tasks that define my journey: Collaboratively crafting SoMe strategies and preparing regular weekly and monthly reports. Generating innovative design ideas and conceptualizing creative solutions. Supporting in the formulation of budgets and financial planning. Engaging with industry experts to cultivate a robust professional network. Enhancing entrepreneurial skills as an active member of the Nordic Entrepreneurial Hub. Managing stakeholders to ensure effective communication and collaboration. Managing the onboarding process while actively recruiting and welcoming new team members.

• Customer Success Lead · Rainmaking07-01-2021 – 05-01-2022

  In my role as the Customer Success Lead at Rainmaking Innovation, I had the privilege of working on a venture project called thehub.io in partnership with Danske Bank. My core responsibilities included: Regularly conducting in-depth analysis of key performance indicators (KPIs) and providing comprehensive reports on a weekly and monthly basis. This involved extracting valuable insights to drive data-informed decision-making and optimize project performance. Establishing and maintaining proactive communication channels with both B2B and B2C stakeholders. This involved fostering strong relationships, addressing inquiries, and ensuring smooth collaboration to meet the needs and expectations of all parties involved. Providing exceptional customer service to both users and non-users of the hub.io platform. This includes promptly addressing queries, resolving issues, and going the extra mile to deliver outstanding support experiences. Developing and implementing a feedback loop to gather valuable insights from users and stakeholders. This involved actively seeking feedback, analyzing responses, and leveraging the feedback to drive product enhancements and improve user satisfaction. Taking ownership of bug reporting and overseeing product maintenance activities. This included coordinating with the technical team, documenting issues, and ensuring timely resolution to maintain a seamless user experience. Utilizing CRM tools and systems to manage and track customer interactions, enhance engagement, and streamline processes.

Education

• KEA - Københavns ErhvervsakademiBachelor's degree, Communication and Media Studies
• CIEE Council on International Educational ExchangeHigh School Equivalence Certificate Program

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